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Old 27th October 2013, 10:22 AM   #1
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Join Date: May 2010
Location: Detroit, MI
Posts: 1,405
Default The Long-term Benefits Of Promotional Items

Small business owners are concerned with many different metrics when it comes to their marketing campaigns. After all, numbers never lie and they can help company leaders determine how successful their branding initiatives are. Return on investment is arguably the most important figure to most entrepreneurs, but there's another one that they should consider - longevity.

In today's digital age, consumers are constantly bombarded with information through various channels. Marketing has reached a rapid pace thanks to social media. As a result, branded content appears in front of the public and then disappears in the blink of an eye.

Obviously, this is somewhat troubling to small business owners because it means consumers don't have sufficient opportunities to develop brand recognition. That's why entrepreneurs need to invest in marketing tools that offer long-term benefits.

Read more - http://www.smallbizviewpoints.com/20...otional-items/

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Old 6th November 2013, 05:33 AM   #2

Join Date: Feb 2013
Posts: 47

Everyone who owns a business wants to introduce their business to more potential customers. The internet is a very powerful resource, and can very easily give you exposure to thousands of prospective customers every single day. You need to learn the tricks and have the right tool to accomplish your job.

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