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Old 15th March 2016, 06:19 AM   #1

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Default Keyword In A Domain Name?

how important is to have a keyword in a domain name?

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Old 15th March 2016, 11:47 AM   #2
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Not at all. In fact, it may actually cause problems.

Unless you plan to only optimize your entire site for ONE keyword -- which, frankly, would be dumb -- that keyword in your domain won't help you with most of your site pages. And if you ever change the focus of your business so you're targeting a different keyword, you either have to migrate your entire web presence to a new domain, or you wind up stuck with a domain that doesn't describe your business any more.

Beyond that, Google announced years ago that they were targeting what they call "exact match domain names". If your domain name is a keyword (that isn't the name of your business) and you're obviously optimizing the rest of your site pages for that keyword (and closely related terms) it's possible Google will consider your "keyword domain" to be an attempt to spam their search listings.

They don't take kindly to that sort of thing.

Much better to find a brandable domain. Something short, simple, easy to remember and easy to spell. Preferably the name of the business. (If that's totally not possible or if the business name is very long, a closely related/shortened version might be acceptable.)

If you want to work keywords into your URLs for whatever reason, do so via the folder / category names and the file names.


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Old 16th March 2016, 12:07 AM   #3

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It can be good but unless you got a relevant name then it may not effect as much.

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Old 16th March 2016, 02:10 AM   #4
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Originally Posted by cyberworx View Post
how important is to have a keyword in a domain name?
Not so important but it has an impact for the audience because it will be recognized by the users along with their brand name and usually visited directly from the regular visitors.

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Old 16th March 2016, 04:16 AM   #5
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Including keyword in your domain name depends on how different search engines treat keywords in your domain name and also on size of your advertising budget and many important factors.
So,it is not important to include keyword in your domain name.
Attractive domain name helps in link popularity and branding.
Competitiveness of keyword also matters which you are going to choose for domain name.

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Old 16th March 2016, 06:41 AM   #6
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Domain name must be related to your business and for SEO intention it is not necessary to have keyword in domain name

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Old 16th March 2016, 12:41 PM   #7

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It has a lot of advantages. Having your keyword in your domain gives you a better chance of being clicked/visited by your audience. Plus, the more related it is to your niche, the better it has an impact to your viewers.

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Old 17th March 2016, 02:47 PM   #8
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I agree with Torka, as usual. Exact match domains were once a favorite technique of spammers who used it as a way to quickly climb search results. It was usually coupled with a spun article or some other non-original content. You might remember seeing this as it was common just a few years ago. It's better to have something short and snappy that relates to your topic.

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Old 22nd March 2016, 10:47 AM   #9
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I have bought so many exact match domain names in the past - when they did have a big impact on SEO. Don't do it now, it's completely meaningless. Choose a short name which reflects what you do or sell

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Old 23rd March 2016, 02:33 AM   #10
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If we choose domain name with best keyword then its very easy to get ranked and traffic.but domain always should be relevant also.So you have to choose your domain name with relevant name and keywords.

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