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Old 14th March 2008, 10:44 AM   #1
JackieHFS
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Join Date: Jan 2008
Location: Southern NH
Posts: 106
Default Radio Ads Brochure

Hi All,

As many of your know I am getting ready for next week's trade show. I have most of my marketing ready for the Operational forecast side of our business but I am also going to use that time to network for my radio advertising. I created a simple handout for the radio ads which I will be stopping by Kinkos with to get some nice color copies made. Would love to have feedback from all of you if you have a moment.radio ad brochure forum review.pdf. Not sure if this attachment worked but figured I would give it a try. If you were looking to advertise your business, would this give you the information you needed to check into it further?

Thanks again!
Jackie

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Old 16th March 2008, 03:12 AM   #2
radiogirl
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Default

While I like the front graphic, I think the better way to go is a headline that really speaks to the advertisers needs.

Take advantage of
What everyone is talking about...

Reach your target market
With wide reaching coverage
That fits your budget

or something like that...

What advertisers are interested in is generating interest to make sales...in some case reducing costs may be a factor...so you want to touch on those things...

Don't just tell them the cost of the spots...talk about what that kind of exposure will do for them...

Hope this helps...

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Radio Girl aka Patrysha Korchinski
PK Marketing Solutions
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Old 18th March 2008, 09:04 AM   #3
JackieHFS
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Join Date: Jan 2008
Location: Southern NH
Posts: 106
Default Radio Ads For Sale Brochure

Radio Girl,

Thanks again for your input. I tweaked the front with your suggestion and sent it off to print.

Finishing up all the little things to do before tomorrow's trade show. Thanks again.

Talk with you soon.

Jackie

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