Originally Posted by solid28
Cool. Thanks for the #'s guys.
Do you find a strong correlation between how focused a site is, and the CTR?
I think the correlation lies more in the way your ad is worded and put together for keyword phrases as well as the URL that it points to.Lets say you are searching how to clean a deck.. you type in "deck cleaning", which ad would you be more likely to click on?
How Do The Pros Do It?
5 DIY Steps to a Perfect Deck
Joe's Deck Products
Buy Your Cleaners and Stain Here
Discounts For Senior Citizens
Now if you are talking about conversion rate, then the focus of your site, the landing page and all the other rules of good design come into play.