Need As Much Advice And Feedback As Possible
I am in the beginning stages of building a company here in Toronto, Canada, which is the largest city in the country as well as its center of finance.
My company is an online directory that focuses on one specific services related industry. Currently, there are several other online directories that offer the same service to users for free, but charge vendors to list with them. We plan to do the same, but to charge vendors a much, much smaller price of $25 dollars a month to list with us. With their membership, they'll receive many services that our competitors don't offer.
We are currently applying for entrepreneurial grants from the government which we plan to use for marketing and development. Our initial marketing strategy will include direct mailing advertisement post cards to about 10,000 businesses in the Greater Toronto Area (pop. 8m) as well as both email advertising and google advertising. If we are successful in Toronto, we hope to expand across the country and eventually south of the border.
What I was hoping I could get feedback on is whether or not this idea can be feasible, assuming that we offer vendors options that they can't get elsewhere, such as having their own detailed profile as well as ensuring that the website interface is user friendly and visually pleasing. Would 25 dollars per month be too expensive? Should I be feeling completely pessimistic knowing that there are a handful of competitors out there? Is our plan to send direct mail to targeted companies an idea that will produce results?
Please give me your feedback and opinions, as well as any advice that you can offer.
Thanks so much and good luck on all of your business endeavors!