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Old 27th January 2019, 12:05 AM   #1
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Default Techniques For Newsletter

What are the basic techniques to write the Newsletter for a business? Are these techniques are changing each year ?

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Old 11th February 2019, 01:42 PM   #2

Join Date: Aug 2013
Location: British Columbia
Posts: 11


There are some important elements to bear in mind when writing an email newsletter for a business.
  • Most emails are read then deleted in 6 seconds
  • Use the newsletter as a way to drive clicks to your website where they can read more
  • Make sure your list is permission-based (i.e. that they have asked to hear from you specifically)
  • Be consistent with schedule and topic(s)

Using an email editor with buttons and layout options (the upside down "v" layout for key items then 2- and 3-columns), strong imagery, and relevant information.

Hope this helps.

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