Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Search Engine Marketing Information
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 23rd January 2006, 10:17 AM   #11
Jim Newsome
Member
 

Join Date: Jan 2006
Location: London, UK
Posts: 4
Default

Thanks Robert,

Quote:
Originally Posted by BKCB
Agreed, so how can the Search Marketing Industry speed up the process of "It's just going to take time for people to 'get it.'" besides "education"?
Unfortunately, besides education, I don't think there really is a way to speed the process up. But don't discount the power of education, and it doesn't have to be slow, especially when backed up by demonstrable increases in the bottom line. We have to show this to our "pupils" - our clients. So I'm going to bang the tracking drum again and point out that if we can demonstrate measurable increase in conversions & ROI that correlate closely with increases in organic rankings then we can sell organic promotion more effectively.

I've seen studies that show a 70/30 organic/paid listing split on clickthroughs of search results, and our own tracking data backs this up. Interestingly, conversion rates are only marginally better for organics listings though....

Basically, grab your nearest CFO and make him look at a well set up analytics program and educate him until he gets the picture - he'll learn fast if he sees the numbers. Traditional advertisers are running scared because we can give clients incredible feedback and detail about the return on their campaigns, so let's do just that. This includes a wide range of consultancy issues, for example, drop out pages in the buying process that highlight usability problems. This is what SEM professionals should be doing as a matter of course; holistic SEM.

____________________________
Jim Newsome
SEM Consultant - http://www.omegadm.co.uk
UK Search Engine Marketing & Website Analysis

Jim Newsome is offline   Reply With Quote
Register or log in to remove this ad.
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Search Engine Marketing Information RSS for this Category Only: General Search Engine Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 07:46 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy