Are You Doing Print Advertising The Right Way?
Hey guys and girls. I just came across the forum and thought I could lend a hand for those business owners out there needing some help.
Print advertising can be one of the easiest ways to blow your budget and get nothing in return. The major point I want to bring up to you all is to set up a system that you are able to track every step of the way.
I work as a business consultant and nearly every business I work with has a Yellow Page ad, newspaper ad, or direct mailing campaign but they have no idea how effective it is. You must track your results to ever see better results.
To do this with print advertising, it's simple. You could have on the ad a specific phone number you set up just to for that ad. It costs like $20/year to get a skype number that you could set an automated VM to or you could send them to a designated website.
So for example if you used YP ads, you could have a special promo on the ad. To get your 50% off all my head gear, visit this website and enter the coupon code "freeheadgear". They go to the website and boom you have a tracking system.
In most cases, YP ads and newspaper aren't going to be worth the trouble. YP especially charges in the thousands per month and you will get maybe 20-30 calls. Just hope you have a high margin item.
Same goes with direct mail pieces. You can continually tweak offers or colors, headlines, whatever until you get the best results.
Just some thought for you all. These small tweaks are some of my first steps when I consult small businesses and I have a reputation for improving profits by a minimum of 30% in 12 months. I even guarantee it lol.