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Old 21st July 2010, 06:15 PM   #1
TravisPetelle
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Default Are You Doing Print Advertising The Right Way?

Hey guys and girls. I just came across the forum and thought I could lend a hand for those business owners out there needing some help.

Print advertising can be one of the easiest ways to blow your budget and get nothing in return. The major point I want to bring up to you all is to set up a system that you are able to track every step of the way.

I work as a business consultant and nearly every business I work with has a Yellow Page ad, newspaper ad, or direct mailing campaign but they have no idea how effective it is. You must track your results to ever see better results.

To do this with print advertising, it's simple. You could have on the ad a specific phone number you set up just to for that ad. It costs like $20/year to get a skype number that you could set an automated VM to or you could send them to a designated website.

So for example if you used YP ads, you could have a special promo on the ad. To get your 50% off all my head gear, visit this website and enter the coupon code "freeheadgear". They go to the website and boom you have a tracking system.

In most cases, YP ads and newspaper aren't going to be worth the trouble. YP especially charges in the thousands per month and you will get maybe 20-30 calls. Just hope you have a high margin item.

Same goes with direct mail pieces. You can continually tweak offers or colors, headlines, whatever until you get the best results.

Just some thought for you all. These small tweaks are some of my first steps when I consult small businesses and I have a reputation for improving profits by a minimum of 30% in 12 months. I even guarantee it lol.

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Old 21st July 2010, 06:56 PM   #2
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Hey Travis, way to jump in with a nice splash. Great advice - cheers!

Welcome aboard

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Old 21st July 2010, 07:40 PM   #3
TravisPetelle
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Thanks for the welcome. =)

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Old 21st July 2010, 08:04 PM   #4
AngelBiz
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Travis

That's a very good point. Most small business owners have no idea about the effectiveness of their advertising. Another mistake they make is think of advertising as their overall marketing strategy. What they don't know is that there is much more to marketing than YP coupons and newspaper ads. I had written a blog post a while ago that talked about how small business owners can use low cost marketing approach to get customers to their doors. You can find this and other marketing posts at http://www.angelbusinessadvisors.com...siness-owners/

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Old 21st July 2010, 08:34 PM   #5
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Welcome! Good Advice! Nice Post! We run postcards and a mailing campaign. We simply insert an 'extension number' in each. As an example, we put our toll free number 1-877-XXX-XXXX ask for Ext. XX.

When people call, we just say 'I can help you with that' and carry on the conversation, but we know where it come from.

Hope you enjoy the forum. Hope this helps!

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Old 23rd July 2010, 10:44 AM   #6
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I use postcard marketing often. It's very simple, cost effective, and gets them to my sales funnel nicely.

As with all my direct mail peices, the main point is getting to my website. Once there it does the leg work. I usually see a nice 2-3% conversion rate on normal direct mail pieces, but with postcards I get around a 12% conversion rate.

I love em.

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Old 30th July 2010, 05:23 PM   #7
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Great post and I completely agree that call tracking is the only way to determine the effectiveness of a print campaign. Many companies offer phone numbers with call tracking software as part of the service so you can easily track call volumes and durations. I happen to know such a company

Brian

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Old 17th November 2011, 11:27 PM   #8
samson smith
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Default Are You Doing Print Advertising The Right Way? Reply to Thread

Yes, It is an effective way to promote the business. Today's print advertising plays an important role because it is used for many purposes such as telephone directories, visiting cards, forms and many more.

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Old 18th November 2011, 03:25 PM   #9
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Print's still alive and well if done right--eye-catching and well-targeted.

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Old 20th November 2011, 10:46 PM   #10
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Quote:
Originally Posted by tffannie View Post
Print's still alive and well if done right--eye-catching and well-targeted.
Nice!! I agree with you. Target is most important thing that give you a better result. Just set the right target for your business.

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