Reasons To Use Direct Mail Marketing Over Email Marketing

[stevecarter9]

Hello everyone,

You might have heard the usual criticisms of direct mail: high front-end costs, low returns, and wasted paper.
However, here are few good reasons why direct mail marketing is beneficial to fulfillment businesses:

1. Higher Response : A recent Direct Marketing Association study revealed that there’s a 10% to 30% greater response to direct mail than e-mail.
2. Higher Delivery Rate : Most direct mail lists are over 90% deliverable. Compare that with e-mail, where only 50% are deliverable and a lot of it, thanks to Google’s algorithms, is treated as spam.
3. Less Competition : With so many companies jumping on the e-mail marketing bandwagon for their fulfillment services, direct mail marketing is seeing a lot less competition.

If you can think of any more reasons, please share it.

Thanks,
stevecarter9.

[SEOEnroll]

I agree but the cost factor with mailing can be prohibitive with postal rates. A good telemarketing company with finesse can make a big difference, thank you

[DeniseTaylor]

With everyone being online these days, it's great to see this data.

Another reason I can think of is niche. If someone's niche includes potential customers who aren't online or who aren't email-focused, direct mail can help target that public.

Also, direct mail is more passive. If you have an eye-catching piece, direct mail can capture attention whereas, emails go into spam folders or get deleted without interest.

[stevecarter9]

Agreed with DeniseTaylor!

Is there anyone else present here who has benefited from a direct mail marketing service? Please share your experiences.

[sarahdenis]

Another reason is trust. The biggest criticism of the digital revolution has been security. Identity theft, credit card theft, personal information theft, and plain old spam have been thorns in the sides of online users for years now. The web does come with consequences. Email has played a big role in this mistrust. It is the source of many viruses, hackers constantly attack email accounts, and businesses have often abused the privilege of emailing customers.

This mistrust has left the door wide open for direct mail opportunities. Trust is actually one of direct mail’s selling points because people are much more confident that their privacy is and can continue to be protected.

[jrishi110]

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

1. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
2. Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
3. Adding advertisements to emails sent by other companies to their customers.

[ADProperty]

If your demographic of your client or potential customer is over 50, direct marketing can be a great investment. We currently have list that we mail to that provide 10-15% response rate and a 3% conversion rate. In the industry we are in the cost vs reward make it great marketing avenue. The older generation is going to trust mail much more than a random email if they even have email. If you happen to get a cell phone number and the approval to text you are still unlikely to get a sale without follow up. Build your brand and and continue to show your prospects you are in it for the long haul and not her today, gone tomorrow. The marketing piece should not be telling them what you offer, but rather what problem you can solve that they currently have.