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Old 25th November 2013, 10:12 AM   #1
AngelBiz
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Default How Can Direct Marketing Help You Improve Sales

In this internet age when all customer interactions are moving online and businesses can always stay in contact with customers some wonder if there is any value left in direct marketing. Direct marketing was popular before the arrival of internet when customers used to get number of mailings every day in the form of postcards, catalogs, and personal letters. However, the volume of such mailings has recently gone down. Even postal service is feeling the impact of this reduction posting huge losses for several years. While there is no denying that internet has made it easier to interact with customers using Smartphone and other electronic devices direct marketing can still provide value to business owners if it is done right. Customers still love to see their name on emails and printed postcards. Before we go into the benefits of direct marketing let’s answer the question –what is direct marketing?

Read more - http://www.smallbizviewpoints.com/20...improve-sales/

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Old 19th December 2013, 01:50 PM   #2
SashaMike
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Its for those without any access to internet. In remote areas maybe DR marketing is still hip!

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Old 23rd December 2013, 07:21 AM   #3
karenfisher252
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Email is definitely one of the most effective ways to communicate with potential customers. The first way by which you communicate with a client is EMAIL! So if the first pitch is apt, half the work is done. Business emails need to be concise but it would be nice if you add some aesthetic appeal to it.

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Old 10th March 2014, 11:40 AM   #4
WhiteRhinoMedia
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Quote:
Originally Posted by karenfisher252 View Post
Email is definitely one of the most effective ways to communicate with potential customers. The first way by which you communicate with a client is EMAIL! So if the first pitch is apt, half the work is done. Business emails need to be concise but it would be nice if you add some aesthetic appeal to it.
One needs to have a list of 'opt ins' in order to send emails to non customers. While I think email is effective to such a list, by far not the best way to prospect. Social media AND direct mail (yes, it still kicks butt if done right) work the best to cultivate/create prospects.

To use email effectively (and legally) create an opt-in form on your website or landing page. Use the 80/20 rule, 80% information and 20% selling. Try to sell them too hard and they will opt out or mark you as spam (they do it even if they opted in).

Market smart and all will be well

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