Originally Posted by vivky
I heard that now days this sought of advertising is awful since it is hard to determine who is genuine and who fraud is.
What you're referring to is called click-fraud, and it's a real and legitimate problem. Depending on who you ask, click-fraud estimates range from 10%-30%. But let's compare that to the negatives of other marketing methods. If you advertised in an online ezine or newsletter that has a readership of 100,000, does that mean all 100,000 subsribers are going to see your message? No. Here's why. Because of e-mail filters and unopens, approximately 25%-75% of subscribers are never going to see your message.
And if you did a direct mail campaign and sent out 10,000 pieces, approximately 90-99% of those who receive your message are going to throw it in the trash without even opening the envelope.
And if you advertise in a general audience medium like your local newspaper, most of the circulation is going tio be wasted, because the majority of the readership is not going to be interested in your offer.
The point is, there are pros and cons, positives and negatives, advantages and disadvantages...regardless of what advertising method you choose to use.
However, smart, educated marketers plan for and adjust accordingly for those various factors.