It’s a truism that technology is always changing. But what’s important is the way that it’s changing. Right now, we’re moving out of the era where businesses derived their value from the capital that they hold and into one where their data repositories are what matters. Facebook wouldn’t be worth much at all if it didn’t have mountains of information on its users, which advertisers can use to market their products.
Protecting that information, therefore, is a priority for startup entrepreneurs. No matter what kind of business you run, you need systems in place to protect data, especially if you use so-called “personally identifiable information” of your customers.
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