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Old 10th May 2012, 04:16 PM   #1
waynemorrise
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Default Link Exchange? A Spam?

As of several updates that Google spread to our websites, blogs and all other domains.

Do you think Link Exchange would remain helpful for our site? Or do you think Google will just think/saw that this are SPAM?

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Old 10th May 2012, 04:52 PM   #2
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Quote:
Originally Posted by waynemorrise View Post
As of several updates that Google spread to our websites, blogs and all other domains.

Do you think Link Exchange would remain helpful for our site? Or do you think Google will just think/saw that this are SPAM?
Things like Blogroll exchanges with other sites in your niche can help. But buying blogroll links is not effective as it used to be. G has gotten better at identifying link networks.

Send out some emails and try to make patnerships with other webmasters in related niches or customers you work with.

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Old 11th May 2012, 08:01 AM   #3
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yes , google crawler think link exchange is a spam way of back link.

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Old 11th May 2012, 12:13 PM   #4
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Depends on what you mean by a link exchange, and how many of them you participate in.

If you're talking about linking to a site that provides truly useful information for your site visitors, or complimentary products or services to what you offer... and in turn they decide to link back to you because they likewise think what you offer would be valuable to their visitors...

Well, Google doesn't have any problem with that. Links to useful resources are exactly the kind of links they want to encourage. It really doesn't matter to them if two of you decide to link to each other. If there's an obviously good reason for you to link to the other site (and by that I mean not "to boost rankings" but a real human-centered reason)... and an obviously good reason for the other site to link to you... then you don't have anything to worry about. Despite what some Chicken Little sky-is-falling types might say, there is absolutely no issue whatsoever with this type of link.

A friend of mine once called this "mutual linking," to distinguish it from "reciprocal linking," a term which has generally become identified with the spammy you-scratch-my-back-I'll-scratch-yours kind of scheme used by webmasters who focus too much on "rankings" and "traffic" and not enough on what's good for their site visitors.

If you think about it, you'll see it's unlikely you'd find huge numbers of such mutual links. A handful of links to high quality sites will never hurt you, even if those sites choose to also link to your site. Google will never intentionally do anything to discourage people from linking to high quality sites.

On the other hand, hundreds or thousands of links to sites of questionable quality, especially if you've sequestered all these links on a "resources" page that's buried six levels deep in a dark corner of your site... and they've all linked back to you from similar "resources" pages... well, that starts to look a little suspicious. And if they've all linked to you with "keyword rich" anchor text, it looks especially suspect.

So, in a nutshell:

Trading links with another legitimate, decent quality website because you and the other site owner each think the other site would be interesting/useful to their own site visitors... perfectly OK.

Swapping links with every bozo that comes down the pike because you think having lots of links pointing to your site is the road to high rankings, traffic and Internet riches... not so much.

--Torka

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Old 11th May 2012, 02:05 PM   #5
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Quote:
Originally Posted by torka View Post
Depends on what you mean by a link exchange, and how many of them you participate in.

If you're talking about linking to a site that provides truly useful information for your site visitors, or complimentary products or services to what you offer... and in turn they decide to link back to you because they likewise think what you offer would be valuable to their visitors...

Well, Google doesn't have any problem with that. Links to useful resources are exactly the kind of links they want to encourage. It really doesn't matter to them if two of you decide to link to each other. If there's an obviously good reason for you to link to the other site (and by that I mean not "to boost rankings" but a real human-centered reason)... and an obviously good reason for the other site to link to you... then you don't have anything to worry about. Despite what some Chicken Little sky-is-falling types might say, there is absolutely no issue whatsoever with this type of link.

A friend of mine once called this "mutual linking," to distinguish it from "reciprocal linking," a term which has generally become identified with the spammy you-scratch-my-back-I'll-scratch-yours kind of scheme used by webmasters who focus too much on "rankings" and "traffic" and not enough on what's good for their site visitors.

If you think about it, you'll see it's unlikely you'd find huge numbers of such mutual links. A handful of links to high quality sites will never hurt you, even if those sites choose to also link to your site. Google will never intentionally do anything to discourage people from linking to high quality sites.

On the other hand, hundreds or thousands of links to sites of questionable quality, especially if you've sequestered all these links on a "resources" page that's buried six levels deep in a dark corner of your site... and they've all linked back to you from similar "resources" pages... well, that starts to look a little suspicious. And if they've all linked to you with "keyword rich" anchor text, it looks especially suspect.

So, in a nutshell:

Trading links with another legitimate, decent quality website because you and the other site owner each think the other site would be interesting/useful to their own site visitors... perfectly OK.

Swapping links with every bozo that comes down the pike because you think having lots of links pointing to your site is the road to high rankings, traffic and Internet riches... not so much.

--Torka

Torka, you actually pointed the points I wanted to be associate with my questions. The relevant sites and the non-relevant one..

You always make this so easy torka. I want them to answer this but you finish it so easy. :P

I hope everyone will see the fact that spamming your blogroll is not good.

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Old 12th May 2012, 06:20 PM   #6
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Please be careful with these types of things, as they are against Google's Webmaster Guidelines, and could get you penalized, especially if you pay for links and / or get linked from a "bad neighborhood".

With all the recent Google algorithm updates, it's best not to take any chances!

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Old 1st June 2012, 11:38 AM   #7
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if your link exchange is logical than you should be fine. and by logical i mean, don't reciprocate a link to a directory just to get a submission. if you're a shoe retail site and you want a link from nike, it would behoove you to link back to nike. those kinds of reciprocal links will always be fine, and encouraged.

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Old 1st June 2012, 11:41 AM   #8
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it depends on the kind of reciprocal link we're talking about here. i wouldnt go and reciprocate a link to a directory, because that wouldn't fit into your site content at all. but if you are a shoe retailer and you want a link from [giant shoe company name], then if would behoove you to link back to them. that kind of reciprocal linking will always be ok and encouraged.

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Old 4th June 2012, 01:38 AM   #9
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Quote:
Originally Posted by waynemorrise View Post
As of several updates that Google spread to our websites, blogs and all other domains.

Do you think Link Exchange would remain helpful for our site? Or do you think Google will just think/saw that this are SPAM?
If we follow Google guideline then link exchange would be good for website. If you wanted to exchange link with other website then evaluate domain authority and other stuffs.

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Old 15th October 2012, 01:16 PM   #10
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Link exchange is very important aspect of SEO. It's considered as a spam only when you take back links from irrelevant niche sites or poor quality back links.

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