Originally Posted by shanehubert
What should be the keyword strategy at the beginning of new website.
Selection of right keyword is first step in On page optimization, there are many tools which helps in getting right keywords like Google adword tool, Google keyword suggestion tool, select right keyword that is relevant to content and use it in content.
Important thing to remember
• Research: Do a proper research before you decide on your keywords.
• Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
• Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for.
• But you can also come up with your own long tail keywords; for example try adding some common words like ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.