Seriously? Seriously? Seriously?!?!?
After the hundreds of thousands, perhaps millions
of blog posts, newspaper and magazine articles, podcasts, conference presentations, and the like on the topic of SEO that have been published over the past 20 years, you still don't know why a SEO is important for a website? Really?
I'm sorry. I don't mean to belittle anyone, but I just can't believe this is a serious question nowadays. My mother
, who can't figure out email on her own, knows what SEO is and what it's supposed to do.
Here's the deal. If you want your website to appear in the search engine results, you essentially have two choices:
- Use search engine optimization tactics to maximize the chances your pages will be found in the search results by your target audience; OR
- Ignore SEO and hope for the best.
So, OK -- technically -- if you don't care about rankings, if you don't care if your pages ever appear in the search engine results, then SEO is not
important for your website. If you have a robust referral program that already brings you all the traffic you can handle, or you have an unlimited budget for paid advertising, or you're simply creating a site for your own personal enjoyment and don't need anyone else to read or view it, you can safely ignore SEO. In those cases, SEO is, in fact, not important at all.
But if you do
care about those things, then SEO is important. Because that's what SEO is designed to do
:bring you the most possible traffic from organic search listings by getting you the best possible rankings in those search listings when people search on the most useful key words and phrases related to what you offer.