Most small business owners are at a disadvantage compared to their large competitors when it comes to marketing. After all, small businesses do not have the marketing muscle and budget of the large companies. They have to find innovative ways to do marketing and advertising that is not expensive yet is equally, if not more, effective.
Many small business owners get intimated by this challenge and think that there is no way they can succeed against Goliath in marketing. We believe that is not true. There is another aspect of low cost marketing that is not utilized well by small business owners. That involves seeking help from your existing customers to do the marketing for you.
Some of the famous companies as well as not so famous ones have used different aspects of this strategy. The most famous example of using customers to do marketing and selling is Amway, where they recruited people to sell their products to their friends and relatives in exchange for commission. Recently, some interesting startups have employed this technique successfully. A company called Threadless asks its customers to design T-shirts and vote for the best design in exchange for a prize. It then sells those T-shirts to other customers. Groupon recently introduced a feature by which their registered users can post links of their daily deals on their Facebook page and earn small reward when their “friends” buy the deal.
You can utilize these and other techniques to get new customers by asking existing ones to do marketing. Here are several approaches you can use.
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