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Old 6th October 2006, 10:01 AM   #1
gigagirl
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Default Click Fraud And Content Network

Hi all, I am brand spanking new to the forum - but due to my title needed to ask a couple questions regarding "content network" and what that actually means. In brief I wrote to google whom we do PPC advertising with (actually I just revved up our budget with them about 2 weeks ago). We came in to our statistics counter on Wednesday and noted specifically one group (an India IP) had hit us some 111 times. You must realize we are continuously learning this whole scenario and to, at times, even get that many visitors is ... well would normally be dynamite but this wasn't right hence I wrote to the click fraud department of google as it was through our google ad as per the stat counter. They've been really great - quite proactive - but why wouldn't they be it's their business. Anyway bottom line here is I was responded to as such: "" We received your report of suspicious clicks from this Indian IP address, and we reviewed your account to verify the activity. However, we were unable to verify any clicks charged to your account from this IP address.

We did, however, find that your ad has been receiving a large number of clicks from the content network. We reviewed the publisher generating most of the clicks on your ads, and we have escalated this publisher to our AdSense quality team for review. If we find that this publisher is involved in invalid activity, we may issue a credit for all clicks charged to your account from this publisher over the past 60 days. In the meantime, we recommend monitoring your referrer headers to determine your conversion rates with various sites on the content network. This way, you will be better able to set an appropriate content bid, or possibly use site-exclusion.


We appreciate your report, and we will continue to closely monitor your account for suspicious activity.""

Please advise if someone understands what content network means and further what this means: In the meantime, we recommend monitoring your referrer headers to determine your conversion rates with various sites on the content network. Boy I'm the first to state I have much to learn here about all this but I am quizzical if anyone can at least give me a gentle push in the right direction.

Thanks so very much for any thoughts and suggestions respectively,
Best, Gigagirl
GigaSoft Development, Inc.

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Old 6th October 2006, 10:37 AM   #2
Logan
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content network = adsense publishers

I would (immediately) disable distribution to adsense publishers by going into your account settings and unselecting that option. That will solve the problem of invalid clicks while google investigates the issue further.

Regarding monitoring the headers, they are saying that you should monitor which sites from adsense are sending you traffic that is not converting and then adjust your bidding down for those or exclude the individual sites that are suspect.

As said, i'd just turn off distribution to adsense/content network.

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Old 6th October 2006, 10:50 AM   #3
gigagirl
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Thanks very much for your prompt response - we will do as advised I suspect by days end as we're expecting as well to hear back from the folks at google. Thank you, gigagirl-

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Old 6th October 2006, 11:26 AM   #4
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Even if you do hear back from google, I throw out this challenge/advice to you. If you are spending a budget with adwords, and you want to maximize your revenue ... unselect your distribution of the content network (as we have discussed) and partner search also. By focusing your budget only to google, you will take the budget previously being distributed to content networks and search partners and place it to additional google searches. Based on my experiences this is where the vast majority of conversions are derived from. Thus, typically you will see your conversion rate increase, roi increase and overall sales increase based on the same budget alloted... with the added benefit of avoiding the distribution which is associated with most click fraud.

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Old 6th October 2006, 11:51 AM   #5
vangogh
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Another thing you can do is to limit the countries where your ad shows on Google search. You should be able to keep ads from showing to certain countries where click fraud seems to be unusually high.

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Old 11th November 2006, 08:40 AM   #6
rohoni
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Quote:
Originally Posted by gigagirl View Post
Hi all, I am brand spanking new to the forum - but due to my title needed to ask a couple questions regarding "content network" and what that actually means. In brief I wrote to google whom we do PPC advertising with (actually I just revved up our budget with them about 2 weeks ago). We came in to our statistics counter on Wednesday and noted specifically one group (an India IP) had hit us some 111 times. You must realize we are continuously learning this whole scenario and to, at times, even get that many visitors is ... well would normally be dynamite but this wasn't right hence I wrote to the click fraud department of google as it was through our google ad as per the stat counter. They've been really great - quite proactive - but why wouldn't they be it's their business. Anyway bottom line here is I was responded to as such: "" We received your report of suspicious clicks from this Indian IP address, and we reviewed your account to verify the activity. However, we were unable to verify any clicks charged to your account from this IP address.

We did, however, find that your ad has been receiving a large number of clicks from the content network. We reviewed the publisher generating most of the clicks on your ads, and we have escalated this publisher to our AdSense quality team for review. If we find that this publisher is involved in invalid activity, we may issue a credit for all clicks charged to your account from this publisher over the past 60 days. In the meantime, we recommend monitoring your referrer headers to determine your conversion rates with various sites on the content network. This way, you will be better able to set an appropriate content bid, or possibly use site-exclusion.


We appreciate your report, and we will continue to closely monitor your account for suspicious activity.""

Please advise if someone understands what content network means and further what this means: In the meantime, we recommend monitoring your referrer headers to determine your conversion rates with various sites on the content network. Boy I'm the first to state I have much to learn here about all this but I am quizzical if anyone can at least give me a gentle push in the right direction.

Thanks so very much for any thoughts and suggestions respectively,
Best, Gigagirl
GigaSoft Development, Inc.
Its supposed to be available in a few months, probably in a beta version, then released after the first of the year.

Well before this thing every gets off the ground Google and Matt Cutts, let me make a few suggestions that are painfully obvious, and soon to create a stockpile of duplicate suggestions from your beta testers:

1. Allow an automated IP blocking tool to be used. Within the Adwords tool, offer date values to be selected as a filter, then sorted by frequency.

2. Add an email notification alarm to identify to the user when a rule that we set is broken.

3. Integrate this CF, or as you prefer to call them, invalid clicks statistical information throughout Analytics.

4. Don't just go back to the beginning of the year, you repeatedly say that you have been monitoring this for us so you have the information. Your settlement protects you against any repercussions, so release this valuable information to us.

Setting this up initially, rather than ignore these obviously critical enhancements for your clients, are what we have come to expect from Google.

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