The playing field just tilted against you…
That's going to be a tough one, and it has little to do with perceived benefits, I'd be willing to bet.
He has to attend a minimum number of meetings, where he's face-to-face with member business owners, including your competitor. She's now made it safer, easier, less confronting and emotionally stress-free for him to do business with her than with you.
There's also the added inducement that she may refer new business his way.
Those are strong emotional appeals, both positive and negative (avoidance of pain).
You're no longer playing on a level playing field, and since most of these types of networking organisations (BNI, for example) limit membership to ONE business from each category, your chances of being accepted are diminished.
Is there another group in your area that you can join? That's typically what happens when the original group fills up too many categories.
That way, you usually have the ability to visit different chapters and gently promote your own business, even though there's already a member of your category already in that group.
Last edited by MarketingDoctor; 9th September 2014 at 05:12 PM.