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Old 10th March 2008, 01:50 AM   #1
rwilcox
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Default Multiple Online Stores At Marketplaces

Hi All: I am new here & I find the posts really interesting.

Creating web traffic can be very time consuming & expensive. Seems to me just like in physical malls when you setup a store you benefit from the mall traffic, the same could be true on the web. By setting up multiple online stores at the major marketplaces (Amazon, eBay, Yahoo, etc.), you could benefit from the traffic. Also each store could be positioned to appeal to different customers. Why spend 1000s of $s in online marketing; why not just benefit from the traffic already there at these marketplaces.

Has anyone got experience creating multiple stores at the major marketplaces. What are the benefits & the pitfalls. Thx for your insights.

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Old 11th March 2008, 11:25 AM   #2
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These type marketplaces are obviously popular for e-merchants, but they have never worked for me. I have found through the years that it is best to concentrate on improving your own website and SEO. The problem with the marketplace is that you may get more exposure, but you also have more competition... so unless you plan on beating people with price, it may not be the right thing for you. At least with a website you have a chance to build trust and provide a good shopping experience which may prevent them for clicking on the next site.

This all depends on what your selling, of course. Just be careful not to burn too much of your time with these type efforts if they yield minimal results.

best, Nick

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Old 16th April 2014, 10:11 PM   #3
jpatriar
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Quote:
Originally Posted by rwilcox View Post
Hi All: I am new here & I find the posts really interesting.

Creating web traffic can be very time consuming & expensive. Seems to me just like in physical malls when you setup a store you benefit from the mall traffic, the same could be true on the web. By setting up multiple online stores at the major marketplaces (Amazon, eBay, Yahoo, etc.), you could benefit from the traffic. Also each store could be positioned to appeal to different customers. Why spend 1000s of $s in online marketing; why not just benefit from the traffic already there at these marketplaces.

Has anyone got experience creating multiple stores at the major marketplaces. What are the benefits & the pitfalls. Thx for your insights.
I sell my laundry bags on multiple channels. Amazon, Facebook, eBay and 2 stand alone websites, one website is a drop ship site and the other a retail site (both PayPal driven).

There is a big difference saleswise between all of them.

For sheer sales volume Amazon by far is the best, 3 or 4 to 1 compared to the standalone retail site, however the retail site dollarwise is the best.

The Amazon customers seem to buy 1 or 2 items most of the time whereas the retail site has the larger order size but less per month sales than Amazon.
I could be wrong but I'm thinking that the Amazon customers spread out the their spending dollars across the Amazon catalog.

The drop ship site generates the easy money but the minimum purchase is 50 pieces so the sales volume is lower.

Of course the standalone sites rely on purely organic traffic and we all know how Google has been these days.

Facebook was a big disappointment, not one sale in 2 years. I did two 2 test buys and the tech works and ran a some fb ads for a bit but had to move on from it. Fortunately the fb app was free so the cost was just the ads.

I used to have an eBay Anchor store back on 2005 but closed it as the retails site dominated the serps until Google did all its changes the last couples years.

I just started to list some bags back on eBay at the start of the month, had a few sales so far but I'm finding eBayers are bargin hunters. Aside from the cc fee its all been free to list so far.

Here's the best benefit, either Amazon and eBay are buying ppc ads or the Amazon and eBay csv feeds are getting picked by Google Shopping and many of the comparison shopping sites.


Last edited by jpatriar; 16th April 2014 at 10:14 PM.
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Old 17th April 2014, 11:14 AM   #4
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I prefer to own my 'land'. Overall, building a quality site will pay off in the long run.

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