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Old 15th February 2010, 03:17 PM   #1
bloggingfortune
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Default How Would You Spend A Free Google Adwords Voucher

Hi

All my marketing at present is through free methods as blogging and driving free traffic is really what I specialise in. I recently received a free voucher through the post from Google Adwords and it seems a shame not to use it. If there are any PPC experts out there - how would you advise that someone with no real experience of adwords campaign should use this to profit.

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Old 15th February 2010, 04:23 PM   #2
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how much is it for?

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Old 17th February 2010, 06:16 AM   #3
bloggingfortune
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£75 - look forward to seeing any suggestions.

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Old 17th February 2010, 02:14 PM   #4
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For 75, you shouldn't expect much of a return. PPC is advertising with a variable cost, the more you spend the more you make. And I've seen too many spend 100 and not get any sales, then turn around with conviction and explain to me that ppc marketing doesn't work.

How would I use it? I would use it to set up a campaign and get a feel for running some keywords that you might think are worthwhile based on keyword research. From there I would run the campaigns as a test to gauge the popularity of the keywords and if they may be worthwhile for further efforts with seo.

I'm curious, what do you expect from 75 in advertising?

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Old 15th March 2010, 03:34 AM   #5
bellaok2010
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Quote:
Originally Posted by bloggingfortune View Post
Hi

All my marketing at present is through free methods as blogging and driving free traffic is really what I specialise in. I recently received a free voucher through the post from Google Adwords and it seems a shame not to use it. If there are any PPC experts out there - how would you advise that someone with no real experience of adwords campaign should use this to profit.
You got a really useful forum. I have been here reading for about an hour. I am a newbie and your success is very much an inspiration for me.

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Old 15th March 2010, 06:54 AM   #6
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I'm curious at the idea that you shouldn't expect a return on a £75 investment.

As a results-based marketer, I expect a return on every penny I invest. Granted, sometimes that return is in learning that a strategy or system doesn't work in a particular scenario; but with £75, you could easily set up a campaign, create a landing page, and (depending on competition and how much effort you're prepared to put into learning the basics) start delivering traffic to your site.

My advice? Start with token daily budget - maybe £2-3. The beauty of the "variable cost" model is that the results are, largely, scaleable. So, if you start to see small results with a small budget, the likelyhood is that you'll get better results with a bigger budget.

But - and it's a big but - lay your groundwork first. Get Analytics and Conversion Tracking set up first... otherwise you won't have all the facts when you decide whether to put real cash into it!

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Old 4th June 2010, 01:15 PM   #7
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Maybe you can try some long keywords, which are not so competitive. Based on my experience, they give me better return.

Lily

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Old 21st June 2010, 04:11 PM   #8
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Maybe you can try some long keywords, which are not so competitive. Based on my experience, they give me better return.

Lily
You made a valid point. Long trail keywords are more targetted and have more chances on getting sales. But you need to be good at keyword research before going for PPC else you wil loose all your money.

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Old 21st June 2010, 04:19 PM   #9
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Originally Posted by lilybiz View Post
Maybe you can try some long keywords, which are not so competitive. Based on my experience, they give me better return.

Lily
You pointed it to the right direction. Sometimes long trail keyword play a vital role PPC and can be very beneficial as they are more targeted.

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Old 16th July 2010, 02:54 PM   #10
davidbkeegan
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Is it for the website in your signature?

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