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Old 20th January 2014, 02:47 PM   #1
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Default Manage These 2 Facets Of Customer Relationship Well To Grow Business

Every business lives and dies by how it manages customer relations. Companies that manage this relationship well can grow consistently for number of years. We have seen this with customer focused companies such as Amazon, Southwest Airlines and Ritz Carlton. Think about the great customer service experience you received from any such companies and you will understand what I am talking about. On the other hand, companies that do not manage customer relationship well can lead to their own demise in a short time.

There are two facets of managing customer relations – emotional and tactical. Emotional aspect of customer relationship deals with how you interact with customers – both online and offline. It’s about how you set and manage their expectations about your business. The goal for emotional relationship is to create a bond with your customers. Great brands such as Apple focus on creating this bond. Tactical aspect of customer relationship deals with day-to-day interaction with existing and potential customers. It involves such tasks as keeping track of your customer contacts, staying in touch with them on a regular basis, managing customer leads and so on. To grow successfully, businesses need to manage both facets of customer relationship well.

Read more - http://www.smallbizviewpoints.com/20...grow-business/

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Old 20th January 2014, 10:23 PM   #2
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Thanks for sharing!

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