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Old 10th November 2011, 04:39 AM   #1
AdamC
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Default PPC Background Colour Change!

So it seems that Google has changed the background colour of their PPC adverts which is now almost white, making it very hard to tell the difference between paid and natural results.

Has anyone else noticed this change?
What affect do you think it will have to SERPs and campaigns?

I get the feeling it will affect my expenditure on PPC campaigns!

I'm slowely losing faith in Google and have started to move my properties away from them... This may mean I move PPC to another company too



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Old 16th November 2011, 07:12 AM   #2
sbsl
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i didnt noticed yet.... however iam thinking to put adsense in my blog.....

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Old 23rd November 2011, 03:06 AM   #3
kayetaylor
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AdamC is right.... It's hard to tell which is natural and paid.

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Old 15th December 2011, 03:44 PM   #4
qualibid
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it was definitely done on purpose to increase CTR of sponsored ads.
But it only makes it better for you if you are an Adwords user.
I am wondering why and how this little change "will affect expenditure on PPC campaigns"? LOL

Quote:
Originally Posted by AdamC View Post
So it seems that Google has changed the background colour of their PPC adverts which is now almost white, making it very hard to tell the difference between paid and natural results.

Has anyone else noticed this change?
What affect do you think it will have to SERPs and campaigns?

I get the feeling it will affect my expenditure on PPC campaigns!

I'm slowely losing faith in Google and have started to move my properties away from them... This may mean I move PPC to another company too



It's not going to affect the ads on your blog anyways because you get to choose your background yourself.

Quote:
Originally Posted by sbsl View Post
i didnt noticed yet.... however iam thinking to put adsense in my blog.....


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