Conversion rates can vary widely depending on the industry and company,and even between different offers from the same company.What do you consider a successful conversion?Is it a free download,a click-through to find out more information or a purchase?Whatever the case,here are a few tips that will help you boost your conversion rate:
-Craft a great sales email-make it persuasive.
-Craft your message to appeal to specific passions.
-Offer incentives-there are numerous you can do this-offer savings to those who act immediately,cite a rewards club where the customers can garner points for downloads or purchases,offer VIP access to sales events when you send the emails and so on.
-Use more sophisticated marketing tools-these could be infographics,slideshows,webinars,video sales pitches etc,instead of just plain text.
-Boost your branding-you need not go the expensive route but can get in touch with bloggers who agree to mention your brand in their posts and even share personal experiences.
-Build relationships with those on your mailing list-have a photo.Share stories about your life and why you use your own products, services or materials.Post a phone number where they can reach you.Respond occasionally to emails from customers.This is very effective since the customer doesn't think you're in it just for the business.