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Old 21st May 2013, 01:12 PM   #11
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Originally Posted by mktgbiz View Post
Personally, I like email marketing the best. I think it is way more productive than any form of social media!
Why do you find it to be more productive? What have your experiences been like with email marketing?

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Old 12th June 2013, 04:05 PM   #12
Ivana B.

Join Date: Jun 2013
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Originally Posted by uspackaging View Post
We are trying to expand our online marketing efforts. Everything I read says not to purchase an email list. Obtaining your own email list is the suggested way. I am curious to ask people that have made their own email list what their conversion rate is. It seems like email marketing has a very low conversion rate and it would take a really large list to see conversions. Any input would be welcomed. I am new to email marketing and only trying to find some information our before beginning.
Actually you can have a HUGE conversion rate and a poor one. It really depends on what you send to these people and what kind of relationship you have with them.

You can buy list as well, but again, investigate what kind of e-mails there were being sent to. Investigate their open rate, click through rate. Buying list is not bad, but you have to know what kind. Buying SPAM list is bad.


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Old 13th June 2013, 09:28 AM   #13
Diane Seltzer
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Join Date: Nov 2011
Location: PA, U.S.
Posts: 58


I have been managing email newsletter programs for years - as a corporate marketer, and now for myself and my clients - and it is definitely a worthwhile time investment for generating leads/sales as well as simply communicating with your current customers.

I put together some of my thoughts in this article on developing an email marketing newsletter strategy that has gotten some good feedback:

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Old 13th June 2013, 11:04 AM   #14
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Conversion rates can vary widely depending on the industry and company,and even between different offers from the same company.What do you consider a successful conversion?Is it a free download,a click-through to find out more information or a purchase?Whatever the case,here are a few tips that will help you boost your conversion rate:
-Craft a great sales email-make it persuasive.
-Craft your message to appeal to specific passions.
-Offer incentives-there are numerous you can do this-offer savings to those who act immediately,cite a rewards club where the customers can garner points for downloads or purchases,offer VIP access to sales events when you send the emails and so on.
-Use more sophisticated marketing tools-these could be infographics,slideshows,webinars,video sales pitches etc,instead of just plain text.
-Boost your branding-you need not go the expensive route but can get in touch with bloggers who agree to mention your brand in their posts and even share personal experiences.
-Build relationships with those on your mailing list-have a photo.Share stories about your life and why you use your own products, services or materials.Post a phone number where they can reach you.Respond occasionally to emails from customers.This is very effective since the customer doesn't think you're in it just for the business.

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