Originally Posted by carpetnj
Except when people's businesses aren't really interesting. Sometimes people want to try to make the dullest things interesting.
Some products are necessarily parts of life that lack glamor. Not every product is a new sports car.
Interesting and boring are subjective. If you've got the right audience (people who might actually be interested in your product) there are ways to give them content that's interesting and relevant to your brand.
Now with that being said, if you sell light bulbs and you're acting like you sell sports cars, then yes you're doing it wrong. But there are plenty of great examples of brands that are in so called "boring" industries that are doing both interesting and relevant work on social media.