Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > Print Advertising
Register Search Today's Posts Mark Forums Read

Thread Tools
Old 28th June 2008, 05:25 AM   #1

Join Date: Jun 2008
Posts: 10
Default Visual Or Audio

There are 2 ways to get a message across using a print ad. Visual or audio. Sight comprises 80% of the data which reaches a brain. The other senses send merely 20% combined.

Most advertisers think that since we are advertising in print, the method an ad is reaching the TA is visual. Not so. The use of words in print is sending an audio message to our decision making part of brain. Thats because we tend to READ the message in our mind before its sent for processing.

Use of typography makes a headline visual as well as audio. Because the words are treated as images while the reading bit converts them to audio.

Having said that, utilizing just one aspect (visual or audio) will keep a few prospects from registering your print ad. Thats because though sight contributes 80% to the data, it need not be the predominant way data is processed. This factor of priorotising important data (visual/audio) varies from person to person.

The exclusion of other senses (tactile, olefactory, taste) is intentional. For now the only taste or smell option available to an advertiser are those of newsprint. But if there is one media which might hope to change that, its definitely print.

Until then, all the best with the 2 options available.

Vinsomelosesome is offline   Reply With Quote
Register or log in to remove this ad.
Old 9th October 2008, 12:48 PM   #2
Senior Member
youbetcha1018's Avatar

Join Date: Sep 2008
Posts: 91

Both visual and audio are helpful to those people who wants to reach their target market. But if you want to reach international market, then print ads cannot be a reliable option.

youbetcha1018 is offline   Reply With Quote
Old 8th January 2010, 06:08 AM   #3

Join Date: Dec 2009
Posts: 86
Default Re: Visual Or Audio

Information is faster to reach brain through visual. However, I know don't the deeper study about it. Thanks for the information. This could help many people especially those who are in advertising business.

icondosmanila is offline   Reply With Quote
Old 15th January 2010, 03:19 AM   #4

Join Date: Dec 2009
Posts: 86

In promoting something, if possible use both visual and audio so you can reach the target market easily. Sometimes people are not fond of watching and they prefer to listen in different radio stations, or vice-versa. Use both and it will help a lot.

icondosmanila is offline   Reply With Quote
Old 16th January 2010, 06:17 AM   #5
VIP Contributor
SanWay's Avatar

Join Date: Dec 2009
Posts: 283

I'm backing visual means as they get into my mind quicker and stay longer.

SanWay is offline   Reply With Quote
Old 27th January 2010, 05:54 AM   #6
Label Printing

Join Date: Jun 2009
Posts: 33

Yes, visual is more effective and easy to remember compare to audio.

Label Printing is offline   Reply With Quote
Old 27th January 2010, 04:00 PM   #7

Join Date: Jan 2010
Posts: 3

Obviously the visual part of an ad is more important (sends stronger message) however by combining video and audio message you increase your chances to make a sale.

johncollins is offline   Reply With Quote
Old 2nd February 2010, 03:28 AM   #8

Join Date: Dec 2009
Posts: 86

Relying on prints ads, consumers can remember you product frequently. Particularly visual, it can make the product remembered frequently. And for the fact that most companies spend their budget on print ads and sales promotion coz they know how effective it is. And the remaining will go to advertising. Print ads can be seen as much as possible by consumers. It quickly goes into their minds and remains there.

icondosmanila is offline   Reply With Quote


Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Print Advertising RSS for this Category Only: Print Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Small Business Ideas Forum

At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Search Engine Guide
Small business guide to search marketing

Small Business Brief
Fetching the Best Small Business Info

Free Links - Free Advertising
Free Guide - Online Directory

Advertise your business here
Contact us for more details!

Semantic Juice
Register now to access free Quick SEO service!

Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!

Buy UPC Codes
Get your products listed online!

All times are GMT -5. The time now is 12:46 PM.

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy