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Old 28th June 2008, 05:25 AM   #1
Vinsomelosesome
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Default Visual Or Audio

There are 2 ways to get a message across using a print ad. Visual or audio. Sight comprises 80% of the data which reaches a brain. The other senses send merely 20% combined.

Most advertisers think that since we are advertising in print, the method an ad is reaching the TA is visual. Not so. The use of words in print is sending an audio message to our decision making part of brain. Thats because we tend to READ the message in our mind before its sent for processing.

Use of typography makes a headline visual as well as audio. Because the words are treated as images while the reading bit converts them to audio.

Having said that, utilizing just one aspect (visual or audio) will keep a few prospects from registering your print ad. Thats because though sight contributes 80% to the data, it need not be the predominant way data is processed. This factor of priorotising important data (visual/audio) varies from person to person.

The exclusion of other senses (tactile, olefactory, taste) is intentional. For now the only taste or smell option available to an advertiser are those of newsprint. But if there is one media which might hope to change that, its definitely print.

Until then, all the best with the 2 options available.

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Old 9th October 2008, 12:48 PM   #2
youbetcha1018
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Both visual and audio are helpful to those people who wants to reach their target market. But if you want to reach international market, then print ads cannot be a reliable option.

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Old 8th January 2010, 06:08 AM   #3
icondosmanila
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Default Re: Visual Or Audio

Information is faster to reach brain through visual. However, I know don't the deeper study about it. Thanks for the information. This could help many people especially those who are in advertising business.

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Old 15th January 2010, 03:19 AM   #4
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In promoting something, if possible use both visual and audio so you can reach the target market easily. Sometimes people are not fond of watching and they prefer to listen in different radio stations, or vice-versa. Use both and it will help a lot.

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Old 16th January 2010, 06:17 AM   #5
SanWay
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I'm backing visual means as they get into my mind quicker and stay longer.

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Old 27th January 2010, 05:54 AM   #6
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Yes, visual is more effective and easy to remember compare to audio.

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Old 27th January 2010, 04:00 PM   #7
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Obviously the visual part of an ad is more important (sends stronger message) however by combining video and audio message you increase your chances to make a sale.

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Old 2nd February 2010, 03:28 AM   #8
icondosmanila
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Relying on prints ads, consumers can remember you product frequently. Particularly visual, it can make the product remembered frequently. And for the fact that most companies spend their budget on print ads and sales promotion coz they know how effective it is. And the remaining will go to advertising. Print ads can be seen as much as possible by consumers. It quickly goes into their minds and remains there.

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