Google Analytics, Bounce Rates and Search Results
It sometimes happens that a search engine sends many visitors to a minor (even inappropriate) page. This recently happened to me, and a check of the 'referals' pages on sitemeter revealed it wasn't really the best page for their search phrase (by a big margin), hence 60% of those visitors bounced (left without viewing other pages).
Imagine a similar occurence in a supermarket. Lots of people have heard there's terrific bargains on smoked ham - at the cheese counter! They complain loudly to the poor member of staff with the cheesy grin, then leave. What do you do?
I'd put up a sign saying SMOKED HAM THIS WAY
I tried this on the top of the 'minor page', the oodles of visitors still come, and the bounce rate is now 5% rather than 60%. Out of every 20 visitors, 19 stay for a while.
Without Google Analytics and detailed sitestats (referal url and entry page) I may never have known.
Moral: Make the most of the visitors Search Engines freely provide, by making life easier for your visitors. Check the bounce rates of top entry pages – some visitors are sent to the wrong page!