Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 20th April 2009, 11:38 AM   #1
ktaylor310
VIP Contributor
 
ktaylor310's Avatar
 

Join Date: Jul 2008
Location: Colorado Springs
Posts: 373
Default Could Bounce Rate Be Effecting Search Position

I have a client that sells credit card machines. He does very well with his rankings in general, but would like to rank better for the name of a popular terminal that he offers. We've had a page dedicated to that specific processor for quite so time, but have never been able to achieve better then a 3rd page listing in Google. The bounce rate for that equipment page is very high - like 80%. The page itself is good, a mixture of general and technical info and easy to navigate. What I am finding is that we are attracting a lot of traffic from people searching for accessories and other information related to the processor and not looking for the processor itself. I believe the bad traffic is causing the high bounce rate.

My question... could the high bounce rate be the reason that we are not ranking well?

__________________
Kim Taylor
KimiWeb :: Web Design ~ Graphic Art
ktaylor310 is offline   Reply With Quote
Register or log in to remove this ad.
Old 21st April 2009, 06:56 AM   #2
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,047
Default

I don't think so, based on my experiences.

Couple thoughts ... consider how you can monetize that traffic. For example, if you added content people are looking for and had adsense ads on those pages would those users looking for something else click on ads making you money?

I would also consider, if you want to improve your position maybe provide the type of information "most" people are looking for. It would become more of a resource for that topic, and others would be more likely to link to it thus making it more popular and improving it's position in the search results.

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Old 21st April 2009, 12:43 PM   #3
ktaylor310
VIP Contributor
 
ktaylor310's Avatar
 

Join Date: Jul 2008
Location: Colorado Springs
Posts: 373
Default

Thanks for the advice Logan, I'll check into the Adsense further. I did think about linking to sites that offer the type of accessories these visitors are looking for, but most of them also offer equipment similar to ours and merchant accounts so I'd be sending traffic to possible competitors.

__________________
Kim Taylor
KimiWeb :: Web Design ~ Graphic Art
ktaylor310 is offline   Reply With Quote
Old 22nd April 2009, 05:19 AM   #4
sahota
Member
 

Join Date: Apr 2009
Posts: 62
Default

Why don't your client start selling some of accessories related to this product? I mean you said most of people coming to this page are looking for accessories for the product. Might be your client can start with 1-2 accessories initially to run a test. And that too you need not to buy BULK of them.

Here is what I would do:

1. Research about what people are looking for when they arrive. Buy 1-2 accessories at any price and sell it without any profit or might be at slight loss to just test if traffic is converting. But before this research that in case you plan to sell them in future what best price you can offer to visitors to your website. So just sell these at that price.

2. Or See if these accessories are available on AMAZON. If they are, just register for amazon affiliate program and then host these products form Amazon on your website and monitor how many people are going to Amazon website from your website. And if there are any conversions into sales.

I will not host any products from competitors or put ad for competitors. But sometime in the cases where there is no direct competition then it helps to build relationships. For example if you sell say products A,B,C,D,E,F but your someone else sells D,E,G,H,K,L. So there are only 2 products overlapping. In these cases I think might be best to setup a relationship with other business and ask them if you can sell their products from your website and then if sale happens it will happen from your website and other business will post product for you. You will just take a % and rest will be credited to other business.

sahota is offline   Reply With Quote
Old 22nd April 2009, 08:23 AM   #5
proprint1
Member
 

Join Date: Jan 2009
Location: Florida
Posts: 21
Default may be?

Nobody really knows about Googles formula & how they rank pages, basically google is a business and what they do is offer their services to those who are searching for "something" and they need to supply this demand with minimum energy spent, So who would they rank higher, those who offer a better solution. So I think the bounce rate does effect the rating.

proprint1 is offline   Reply With Quote
Old 22nd April 2009, 08:28 AM   #6
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,047
Default

Hi proprint1, of course there is speculation. But at the same time, if I have direct experiences where rankings don't seem to be impacted at all with high/similar bounce rates as Kim's ... then I do not believe that is a variable that is the factor. Additionally (a) bounce rate is not always a negative. for example do a search for [current price of stamp], click on the first result, you have your answer and you are done. In that scenario the webpage has delivered the answer to the search, and a high bounce rate is correlated with a quality result that delivers the answer (b) the bounce rate is also something that can be manipulated by another person without your control. so that tends not to be a good barometer because others could easily manipulate your ranking/bounce rate.

I wouldn't consider it a factor with your ranking, but instead something to address to provide value/profits to the traffic you are receiving

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Searchexpo in Hong Kong - Nov 8th-9th, 2007 searchexpohk Small Business Conferences, Seminars & Webinars 0 16th October 2007 10:04 PM
Google Analytics, Bounce Rates and Search Results fairdoes Search Engine Optimization 10 4th September 2006 04:43 AM
Latest Search Engine Usage Stats Released! ! ! General Search Engine Marketing Information 1 28th February 2005 04:08 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Used Values - Free Links
Blue Book





All times are GMT -5. The time now is 11:06 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy