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Old 21st February 2005, 03:25 PM   #11

Join Date: Dec 2004
Location: Maryland's Eastern Shore
Posts: 2

have you seen "Adword Analyzer" I find this tool very helpful in a number of ways.
# of searches on G & Ovt for keyword
# of websites related to keyword
a ratio for # 1& 2 ( the lower the better)
# of adds for keyword on Google and Overture, remember G puts 8 adds on 1st page where Ovt can get up to 40.

Formula for writing adds:
try to incorporate keyword in the title ( G will place in BOLD)
always offer a feature, benifit and call to action

good luck

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Old 22nd February 2005, 12:30 AM   #12
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Join Date: Feb 2005
Location: Chicagoland
Posts: 36

Originally Posted by Soapin'Angela
I've set up two ads now, one with free in it. So far i've gotten 21 clicks. So I'm just gonna keep updating the keywords, checking the ads, and looking at what other peoples ads are to see how to improve.

Angela, watch your CTR carefully as 'free' usually brings many clicks but no conversions.

Consider investing in the Google AdWords Handbook by Andrew Goodman. It sells for $69 and is a great learning guide.

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Old 3rd March 2005, 10:27 AM   #13
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Join Date: Jun 2004
Location: Ontario
Posts: 91

Thanks for the advice! I will try the 'Adword Analyser', haven't used it before.
I have heard of the Adwords book before, will have a look for it. I plan to get some sales to my site eventually so I'll keep trying .

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