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Old 14th March 2005, 10:16 AM   #1
thejenn
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Default New Article - Are You in for a Safe Landing? - PPC Landing Pages

Full Text: http://www.searchengineguide.com/sha...ll/003652.html

Some Snippets:

"You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? "

"The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy"

"If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is the right choice for them."

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