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Old 28th July 2010, 11:09 PM   #1

Join Date: Jul 2010
Posts: 1
Default Cheap Email Lists For Sale, Too Good To Be True?

Yesterday in one of the LinkedIn groups that I belong to someone posted a message that they had found a really good source for email marketing data and pasted the link to the site. Being curious I clicked on the link to check it out and as I suspected it was a site that was offering millions of email records for just a few dollars; 42 million for $99 to be exact, which they claimed were all opt in. They provided a sample of about 50 records or so, actually the sample was just a snapshot of the records it was not actually a download, however it did show the email addresses along with the name, address and phone, so I manually copied at random five of the email addresses and sent an email to them, and less than two minutes later three of them bounced back to me with a server error advising that these addresses were not valid. I then took another five and emailed them and four of these bounced back to me with the same message.

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Old 29th July 2010, 06:10 PM   #2
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Join Date: Jul 2010
Location: Santa Monica, CA
Posts: 23

You'd better get your own email addresses database by doing some actions, such as sweepstakes or promotionnal operations, rather than buying one.
Because by buying, you don't know if those opt'ins will be relevant (maybe people won't be interested in your activity).
So, I think that even if it is cheap, you won't get a great ROI.
Again, my advice would be to build your own database. It takes more tima but it's more reliable.

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