Think youtube video commercials that you can embed on your site, or have played on your local cable community channel.
All of these ideas, of course, would require some funny/creative verbiage, but that will be easy.
How many people would LOVE to see a cop get sprayed with water, only to be safely enclosed in some of your water stripping?
You could show a sexy cop coming out of the attic, all sweaty, with old insulation.
How about police vs. firefighters in an insulation blowing contest? Of course, make the firefighter's blower really low so the police naturally win.
A hot pursuit of a criminal ends in some yummy, clean water from your water purification system.
Hope these ideas help! Go crazy!
ALSO: you could have "cops" hand out "tickets" for people's homes being NOT energy efficient - the "ticket" could really be a flyer that looks like a citation.