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Old 17th March 2012, 10:19 AM   #1
AngelBiz
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Join Date: May 2010
Location: Detroit, MI
Posts: 1,316
Default How Can You Improve Sales By Focusing On Customer Needs

By segmenting your customers based on their needs you can not only identify the customers that best fit the value your business provides, but also it provides you the action plan to target those customers. This is one, and most important, reason why we prefer to segment and target customer based on their needs. Once you have identified the “right” customer base you don’t need to spend extra effort to attract them to your business.

So, how do you go about finding the customer needs? While there are several approaches you can take to find out what customers are looking for, you can start with a set of attributes that are universally valued by various customer segments. These attributes give you a good starting point towards the path of finding right customer base.

Read more - http://www.smallbizviewpoints.com/20...ustomer-needs/

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