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Old 9th December 2015, 06:54 AM   #11
metricbuzz88
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Originally Posted by ryansinglehurst View Post
I am observing that my site is getting high bounce rate from the traffic coming from social media sites and also from Google. Does it have any bad impact on search engine rankings? Also how to reduce bounce rate on my website?

Bounce rate impacts your search engine rankings. But not much.

How to reduce the bounce rate:
1. The first thing you should focus on understanding your website visitors.
2. Your website should satisfy the user request (Know for what reason they are visiting your website)... you should optimize the website according to that.
3. Increase your website speed as much as possible.

Cheers!

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Old 9th December 2015, 10:16 PM   #12
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With respect, what are you considering to be a high bounce rate?

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Old 14th December 2015, 08:56 AM   #13
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Try these methods on reduce the bounce rate
Reduce the bounce rate of the web pages in the Profit Index

Stop targeting keywords/ marketing channels which are sending low value traffic

Create landing pages which satisfy visitor’s query

Create landing pages which prominently display your ‘Call to Action

Make your ‘Call to Action’ relevant to your landing page

Develop contents which can be consumed in short span of time

Use Virtual Pageviews or Event Tracking for Ajax/Flash based contents

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Old 15th December 2015, 08:39 AM   #14
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Bounce Rate tells what percentage of your visitors visit your blog but leave without going through your content. For example, if your bounce rate is 70%, then that means 70 out of 100 visitors to your site only view a single page.

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Old 16th December 2015, 09:12 AM   #15
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Make sure what you're saying on your site is unique and adds value. You don't want to copy or say things everyone else is saying. You need to be better and different.

If you use keywords, make sure that your keywords reflect the actual content on your pages. It's important to gauge visitor intent and give them what they are looking for.

Also, try to lead your visitors to the next page once they're done reading the landing page. One fault with giving visitors exactly what they want is to answer their question completely on the landing page. If they do that and leave, it creates a bounce, even if the landing page is the best in the world.

So make it good, and try to retain them by piquing their interest. Wow them and make them want to come back.

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Old 16th December 2015, 10:28 PM   #16
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There's lots of things you can do to try and decrease your bounce rate but I am curious as to what it is in the first place. A "good" bounce rate is subjective but it's generally thought that anything less than 50% is doing pretty well. There's some variation to consider but I dare say that many websites will have a bounce rate over 50%

Remember: Bounce rate is not an indication of interest or a lack of interest- is is merely a percentage of visitors to your site who exited from the same page they landed on. If you're using social media to promote a blog, for example, and you're posting links to single entries you may have a large % of people coming to the site, reading that entry, and then leaving without exploring the archives. This is not necessarily what you WANT them to do but by sending them to that single entry you are directing their attention to one page. They may be bookmarking your site for later viewing but you'll not know that from the bounce rate.

Likewise if you are linking people to a homepage that has a lot of information on it- they may be reading all of that information and deciding if it is useful to them or not. Ideally you want to hook them in so they explore the site (and order products/services from you) but I dare say that MOST visitors to your site will bounce.

All of that will increase your bounce rate- but none of it is "bad" in and of itself. A bounce rate in excess of 65-70% is generally thought to be when you should start considering that something might be wrong. And if you have a bounce rate under 50% you're generally speaking doing pretty well. People see 50% or worse though and they think it's a bad rate- it isn't necessarily bad, you just need to learn to temper your expectations a bit. Consider a store on a city street. MOST of the people who walk by that store aren't going to go in. In fact, if 50% or more of the people who walked by DID enter- the store would probably be doing pretty well for itself.

All of the advice about beefing up your content, making it unique and useful, etc. That's great advice and something you should consider even if your bounce rate is within the normal range. Search engines (and users!) love it when sites are useful for what people are visiting them for so it helps if you define your message. To go back to the blog analogy- a blog about "Making cookies without eggs" is likely to perform better than a blog that's just about "cookies." Every cookie blog out there is going to try to rank well for the keyword "cookies" and every blog is going to use that work 100 times. By focusing in on "Making cookies without eggs" or "Egg Free Baking Recipes" you'll target your niche a bit more and rank better (generally speaking) for people who are looking for egg-free cooking ideas.

When people search for something and they find a website that solves the reason for their search- your site benefits. And if more people who are looking for what you offer are finding your website they will stick around for more than a single page and you'll see your bounce rate go down a bit.


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Old 17th December 2015, 05:54 AM   #17
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Yes if the bounce rate increases the traffic will reduce. Please read the below article it will help you to reduce the bounce rate.
http://www.optimizesmart.com/two-pow...e-bounce-rate/

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Old 17th December 2015, 10:49 PM   #18
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Bounce Rate it depends on many reason either it may be your website takes much loading time or it may be no useful information or your website do not have an attractive theme so in this case if your website follow all this points then your bounce rate will be reduced

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Old 17th December 2015, 11:30 PM   #19
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Hi,
You can write quality and relevant content. Along with this provide effective internal linking way as well.

If possible then provide some reference as well, though it will take your visitor, but for sure he will come back to get more information.

thanks

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Old 18th December 2015, 02:22 AM   #20
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Quote:
Originally Posted by ryansinglehurst View Post
I am observing that my site is getting high bounce rate from the traffic coming from social media sites and also from Google. Does it have any bad impact on search engine rankings? Also how to reduce bounce rate on my website?
If you have a wordpress site, I can suggest you to install WP Slimstat, this plugin shows you your entry pages as well as exit pages. If both the pages are same, its a problem.

Try to post as many as internal link possible on your entry pages.
Give your visitors some thing like "Click here to know more" type stuffs in bold or increase font size.

High bounce rate might affect ranking.

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