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Old 10th May 2005, 02:21 PM   #1
Linda
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Default 10 Mind Altering Words That Make People Buy

Jeff Schuman has some words that will make your customers buy.


"Have you ever wondered what is going on in a persons mind as they look at your product? You can increase your chances of making them buy when you use the following mind altering words."

Catch it @ http://www.smallbusinessbrief.com/articles//001496.html



What do you think of the words he suggested? Have you used any of them?

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Old 10th May 2005, 02:37 PM   #2
Anita
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Thumbs up Very useful article

Great brief on words to use in online writing to get results.

I have used some of them: Free. New. Easy. Fast or quick.

They work.

It's amazing -- on my home page I will sometimes change the wording of a promotion just by reorganizing the sentence. It makes a huge difference in click-throughs.

Also, I've found you have to keep it short, but not too short. More than 3 lines of type and nobody wants to wade through and read it. But not enough information, and you don't capture enough attention.

I've also had good results from writing in conversational voice, rather than a copy writer's voice. As if you are having a phone conversation with a friend and telling them about something new.

Jeff is definitely right on!

Best,
Anita

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Old 12th August 2005, 10:20 PM   #3
Cedara
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That was a great article.....I can see that I am going to have to do some slight altering of some words on my website. Subtle changes can make the difference I guess.

Thanks
Cedara

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