The problem with trying for search engine optimization for a unique product is that SEO only works when people are already searching for what you offer. That's the whole point of SEO -- to show up for phrases that people are already using that are related to your product.
So, do some keyword research. Find phrases people are already using that describe things related to your product. Determine which of those phrases is the one "strongest" (or maybe two phrases, depending on what the phrases are) -- that is, the one that you think has the best potential for bringing you the most traffic with the best chance of converting into sales for you -- and use that (or those, as the case may be).
For instance, I notice you have subpages for wedding favors, corporate trade shows, baby showers, etc. And, of course, you'd want to optimize the title tags of each of these pages with appropriate phrases for those specific uses of your products.
It may be that your best bet would be to focus on one or two of the most popular of these uses for your products for your home page, unless you find that there are indeed significant numbers of people searching for the phrase "custom fortune cookies" or something like that. On the other hand, you may find there are a lot more people searching for something like "creative wedding favors", in which case, that might be a better bet for the home page title.
Your starting point has to be keyword research.
Diane Aull - NineYards.com
: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.