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Old 3rd September 2015, 02:24 AM   #1

Join Date: Mar 2015
Posts: 36
Default How To Calculate Bounce Rate?

Hello folks,

How to Calculate Bounce Rate? If user visits landing page and then go to inner page of the site then how much bounce rate would be there?

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Old 3rd September 2015, 10:28 AM   #2
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Location: Triangle area, NC, USA, North America, Earth (usually)
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If you're using Google Analytics (or most other analytics packages), you don't have to calculate the bounce rate yourself, as the analytics software will do it for you.

If you want to calculate by hand, the formula is:
The number of people who viewed a page on the site and left without visiting another page in the site, divided by the total number of visits to the page.

For instance: if a page had 150 total visits, and of those, 90 visits landed on the page then left the site without continuing on to another page, the bounce rate would be 90/150, or 60%.

Bounce rate is fairly meaningless at the site level. It's much more informative and useful when calculated at the page level. At the page level, it allows you to see which pages are less attractive to site visitors -- these will generally be the pages with the highest bounce rates. These are the pages you need to spend the most time on. Analyze what is driving visitors away from those pages, and fix it.

Where it gets really interesting and useful is when you segment your traffic by source and figure the bounce rate on a per page basis by source. That way, you can compare the bounce rates among various advertising campaigns, organic search traffic, referral traffic (even down to the referring domain level, if you want to get that detailed about it). If you see a particular segment that bounces significantly more (or less) than the rest, that becomes something to investigate, and could perhaps drive changes in your marketing tactics or budget allocation.

In your example, the bounce rate for the landing page would be zero, because all the visitors continued on to another page on the site.

The interesting part would be to look at the bounce rates of those inner pages for the visitors who arrived from the landing page. For instance, if every visitor proceeds from the landing page to an inner page of the site, but then 100% of them bounce from the inner page, you know your landing page is doing a good job of intriguing the visitors, but the inner pages are letting you down and need some work.


Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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Old 4th September 2015, 04:06 AM   #3

Join Date: Aug 2015
Posts: 18

Hi Paula Edwards,

The following method is using for calculate the website bounce rate:
Bounce Rate = Total no of bounced visitors / Total no of entranced visitors * 100

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Old 4th September 2015, 04:49 AM   #4
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Location: India
Posts: 191

Bounce rate is the percentage of the site visitors those who are navigate away from the site after visiting only one page of your website.
Google analytics gives you bounce rate data using the tracking code, so do not have to do the calculations manually. Leave it on the Google analytics.

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