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Old 16th August 2009, 12:27 PM   #1
Michael Lake
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Join Date: Jan 2009
Posts: 12
Default YOUR Greatest Fear

I'd really like your help...

I'd like to ask you a question that would be a great one for you to ask your customers/prospects relative to your product or service. It can give you tremendous insight for your marketing.

The question for which I'd like your answer is: As a small business owner, what is your GREATEST fear as it relates to your business? I'm a marketing guy, so my question to you has to do with your marketing. When you contemplate your marketing, (or lack thereof) what do you most fear?

Just like you should do with the people you ask this of, go as deep as you are willing to go. In other words, if your first response is to answer, "That my marketing won't work well.", I would ask, "What will that mean for you?" Keep going as deep as possible until you reach the emotional core of the greatest fear.

Once I get enough responses, I'll post them so your can see what others have said. I'll also share some ideas on what to do with the answers you collect.

Thank you.

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