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Old 15th May 2009, 07:42 PM   #1
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Join Date: Oct 2007
Posts: 304
Default Optimizing Conversion Rates: Itís All About Usability

Optimizing Conversion Rates: Itís All About Usability

By Frank Puscher, May 15th, 2009

In eCommerce usability improvements usually have a huge impact on conversion reates. However, usability doesnít only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.

In this article youíll learn what to consider when preparing a perfect landing page for your product, how to focus userís attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates...

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