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Old 14th April 2008, 09:39 PM   #1
bdorland
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Default Too Many Social Networking Websites...Too Little Time?

I realize that there have been many articles written on the benefits of social networking websites (David Wallace), but here's one I just wrote over the weekend with a little different spin.

I was prompted to write it after receiving a few e-mails from colleagues who are essentially crying "MERCY" due to the number of social networking site invitations they've received from me lately. I felt it was my duty, as an internet marketer, to explain to them that taking 10 minutes to fill out your profile on these sites is better than refusing to register/participate at all...

Too Many Social Networking Websites...Too Little Time?

I'd love to hear what you all think!

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Old 15th April 2008, 02:17 PM   #2
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Default It's a good article, but....

..... it doesn't tell me how to find the 25th hour in the day!

I'd also be really interested in knowing your opinion of how I tell the quality of any given networking site. For example, Ecademy.com seems to be offering good google-bait but the quality of people on the site is pretty....errmm... well, not what I would want, overal.

How do I decide how to prioritise my time in order to present a professional online image?

S

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Old 15th April 2008, 10:58 PM   #3
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Thanks for your questions Simon...

I get a feel for the quality of a networking site much like I would get the feel for the quality of any website. I'm automatically looking for 1) Good Usability, 2) Good Content, 3) Good Design, 4) Unique Functionality, 5) Popularity.

Note that "good google bait" is not part of that equation. And Popularity is listed last because a networking site that has accomplished 1-4 is going to be popular eventually. After a quick glance at Ecademy.com, it doesn't surprise me that you're not getting anything.

Since we are all playing this game to make money, definitely do not spend your precious time "actively participating" in sites that are not bringing in high-quality people. I'd spend time on high-quality sites that are providing a truly engaging, interactive environment for your prospective buyers to find answers and solutions. (Much like this forum, hence, I'm here)

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Old 16th April 2008, 02:22 PM   #4
Amir W.
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As someone who believes in personal networking, and therefore by extension online networking, I really want social networking to work for me...but so far, it honestly hasn't. I know it takes patience, and work. On Linkedin, for example, I've been working the past 6-8 months or so at building my network, answering questions, etc...but not sure if anything has come from it.

Then again, it is possible that I have benefitted indirectly - my links on the site provide inbound links which help my rankings, and may have helped some people find our website...but direct referrals or business from social networking? not yet.

I'm not giving up...but was wondering how others may feel about this. And even if it does work, is the time necessary to gain 1 client better used elsewhere?

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Old 16th April 2008, 02:42 PM   #5
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Nice article. I too agree that it is worth the time to create a profile rather than to opt out of participating. I think Social networking is becoming a huge part of the internet and it is important to get involved

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Old 16th April 2008, 04:02 PM   #6
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Hi Amir, I don't think your experiences are out of the norm. Maybe the issue isn't with what you are doing, but instead your goal. I agree many of the benefits can be indirect. Perhaps adjusting your goals from direct sales to some of those indirect benefits would align things a bit better with reality. I think things do get muddled when it comes to a goal of social networking and direct sales, and yes my experience is that energy for one sale could often be better spent on other tactics that would result in more.

If you consider this forum social networking, I've never had a goal related to direct sales but instead some of the indirect benefits of my involvement. I'm very satisfied with the results of my participation based on that, but if I were to judge things based only on direct sales it would be considered a waste of time by most.

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Old 16th April 2008, 04:13 PM   #7
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Have you tried using Plaxo.com to help you manage your social networking sites? Initially, signing up will feel redundant, but later it can be a major time saving tool. There's a free version and a paid version.

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Old 17th April 2008, 09:50 AM   #8
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Don't really put any time into social networking sites.

However, participating in other forums has produced sales.

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Old 19th April 2008, 05:47 AM   #9
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Good article, Social networking sites are increasingly becoming a center of activity on the web, and its very true that we need to be a part of all this social networks for our business to be more successful in 2008 and beyond.

-Veronica

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Old 19th April 2008, 06:35 AM   #10
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Yeah - but I still don't know how to get that 25th hour!

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