Understandably, that it is the advertisers who keep the Search Engines Competative and able to generate revenue to improve themselves
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Is it not non-understandable
- that out of frustration - some Web masters may be tempted to engage in "White Hat" Cloaking to get their organic results higher if they are permanantly upstaged by companies that have an almost
" budget for PPC - and can ALWAYS
bid for the top spots.
The recent "OUT-ing
" of Google's cloaking experiment shows that this is not limited to the small-guy.
But some search engines will "BLEND" the sponsor listings to appear like organic results
Take a look at Askjeeves, Altavista etc if this is not intentional deception -WHAT IS
Now look at Lycos - They SAY web results - but what it REALLY is...
Lycos Web Results are brought to you by Ask Jeeves search technology. Ask Jeeves's results are relevant and on-target, designed to give you what you're looking for. In addition, Looksmart's editorally-reviewed results are within the first ten results if relevant. The web results also includes paid inclusion brought to you by Looksmart and Legacy Partnersite (FAST). To find more information about the paid inclusion program please visit http://insite.lycos.com or http://www.looksmart.com.