Originally Posted by copywriter
To write copy/learn copywriting
is to create text.
A common mistake
You may be a moderator but I'm sorry but I have to correct you too.
'To write copy/learn copywriting' is NOT
to create 'text'. Any Tom, Dick and Harry can 'create text'. You being a copywriter, you should really already know this.
Pardon my bluntness. I do teach copywriting. It's a subject I've been involved with for a good number of years - a subject I understand inside out
Copywriting is all about written persuasion, in particular getting a reader to take a direct call to action. This could be to get the target market to email the company directly, to call them up on the telephone, or to fill in a contact us form, or any one of a number of similar direct calls to action including of course, persuading people to buy a product or service directly.
The creation of text on the other hand is merely content writing
which informs rather than persuades directly the audience in question.