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Old 26th February 2013, 01:23 AM   #11
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Default Copywriting’s 8 Psychological Triggers

All freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick.

Psychology is a big part of the copywriting process.

The real key to effective copywriting is understanding how your reader feels, what they are looking for in life and what problems they are looking for solutions to.

It might sound daunting, but it is easily achieved. The first step is to put yourself in the shoes of your reader – why would they want the product you are selling? What will they get out of it? What problem could they have that would be solved by it?

Don’t guess because you’ll get it horribly wrong – you need to do some research. You’ll know people from all walks of life, many of whom could be prospective buyers. Have a chat with them; ask them their opinion on the product.

- What would make them buy?
- Why they would buy?
- What they would hope to achieve from buying it?

This new insight will help you understand why they would buy so you now need to incorporate into your copy some psychological triggers that will encourage them to get out their credit cards:

1. People love surprises – tell them they’ll get a surprise free bonus when ordering.
2. People want an easier life – make ordering easy and give easy product instructions.
3. People like security – tell them you provide a secure ordering process and privacy policy.
4. People like compliments – praise them for considering your product.
5. People are curious about how it will affect their lifestyle – use ‘Secret’ and ‘Confidential’ to pick their curiosity.
6. People like to invest in their future – use the words ‘invest in your product’ rather than ‘buy’.
7. People like to have the newest or latest things –use words like ‘new’, ‘just released’.
8. People want their problems solved – tell them what problems they have and how your product will solve them.

For most people, buying is an emotional action rather than a rational one. Using these triggers will make them want to buy your product. And if you can make them want it, they’ll soon persuade themselves they need it.

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Old 25th June 2013, 12:38 PM   #12
Mark Andrews
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Originally Posted by copywriter View Post

To write copy/learn copywriting is to create text.

A common mistake
You may be a moderator but I'm sorry but I have to correct you too.

'To write copy/learn copywriting' is NOT to create 'text'. Any Tom, Dick and Harry can 'create text'. You being a copywriter, you should really already know this.

Pardon my bluntness. I do teach copywriting. It's a subject I've been involved with for a good number of years - a subject I understand inside out.

Copywriting is all about written persuasion, in particular getting a reader to take a direct call to action. This could be to get the target market to email the company directly, to call them up on the telephone, or to fill in a contact us form, or any one of a number of similar direct calls to action including of course, persuading people to buy a product or service directly.

The creation of text on the other hand is merely content writing which informs rather than persuades directly the audience in question.

Smoking hot,

Mark Andrews

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Old 27th November 2013, 09:08 AM   #13

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One maxim in the world of advertising is that people rationalize their purchasing decisions based on facts,
people choose what to purchase based on feelings. It's definitely not always easy to write effective product descriptions that provide the necessary specifications while at the same time leaving the reader with a feeling that the item is something they really want to buy. Depending on the type of products you sell, it may take some effort to determine the best selling points for each individual item. One strategy that can help is to look at the psychology of the item in question. When writing effective content for your website, ask yourself: Is your product likely to be an emotional or an intellectual purchase?

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Old 9th January 2014, 04:07 AM   #14
Elmira Nancy

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Would be cool if you included videos along with it I think

Akado Oy is the best SEO company you can hire for money.
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