Originally Posted by BBruin
Great tips! In your opinion do you think that mass marketing with cold emails is a thing of the past, being taken over by text blasting, or can it still be viable to a company here in 2011?
Thank you for your kind words.
Sending unsolicited e-mail is called spam. Not only is it not effective, you could be accused of spamming and have your e-mail account shutdown by your ISP. I wouldn't recommend doing it.
Only e-mail people who have requested to be contacted with offers. E-mail blasts are not effective.