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Old 12th January 2014, 04:57 PM   #1
kjrillie
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Default HELP! How Many Designs Should I Have In Each Category Of My Online Clothing Store?

Im starting an online store with three categories. Bottoms/Tops/Dresses How many designs of each category should I have. For example should I have three different dress designs or five.

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Old 13th January 2014, 11:35 AM   #2
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Have as many as you have. In other words, if you have five styles of dresses, then your "dress" category should have five items.

Why do you think you need to limit the number of items on display? If you go to Amazon or any other large online retailer and browse through any given category, you will likely see dozens or even hundreds of items. Having a big selection doesn't seem to have hurt them any.

If you start to get a lot of items in any one category (say, 20 or 30 designs of dresses) you might want to give subdivide the category into, say, "evening dresses," "casual dresses" and "career dresses," or something like that, and give customers the option of using the subcategories -- but IMO you should still offer the ability for the customer to see everything in the main category without having to drill down into the sub categories. When I'm shopping, sometimes I like the ability to check only specific subcategories, but sometimes I want to browse everything. Giving your customers that choice will allow you to appeal to both mindsets.

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Old 20th January 2014, 07:46 PM   #3
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Originally Posted by kjrillie View Post
Im starting an online store with three categories. Bottoms/Tops/Dresses How many designs of each category should I have. For example should I have three different dress designs or five.
That's exciting, congratulations on your business. If you're just starting, I guess it's best to start with the basic styles and design so you'd reach a wide market. You can start with five designs; then grow your numbers gradually based on your more defined customers - so you won't be overwhelmed by demand and pressure from your business. Good Luck!

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Old 21st January 2014, 01:19 AM   #4
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Variety is always great but focusing on quality over quantity can help you establish a loyal customer base. I wouldn't worry about offering to many options as long as everything is organized and easy to shop.

Hope you find success!

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