Yes, they are trying to sell 6 site packages and I found that idea to be concerning because of the effort involved to make things happen. Their arguement is for the benefits of diversified income and I understand the value in that but getting a quick benefit from your outlay is challenging.
I went to the seminar to learn things and that I did, including appropriate lengths for title tags and description tags so I've been making changes to my current site with that.
I also learnt about Reverse Search Key Word tools including the basic (and free) Overture one: http://inventory.overture.com/
The Stores Online one started as this one and they've added to it with result returns of about 300 items with links to Google, Yahoo, MSN, ASK and eBay and this looked really fun. I saw value in that and their Key Word report tool that emails back comparative results and links. I use a key word tool but just a basic and free one online.
I wasn't looking to take my current site over to them, I was considering using their services for a new online business. I've built Creatively Belle very organically and processively over quite a while with a learn as you go method. This has resulted in some cumbersome areas and features (like meta tags) and I thought a more guided approach could be worthwhile to explore.
I want to have income for a range of websites and I want a process to make this easier and faster than my slow learning and development experience with my first business. I may need to create that process myself so I am getting out there and learning more.
But I did find their seminar useful and interesting. I don't get the complaints about hard selling, yes, they do that but we're all adults who are capable of making decisions for ourselves. I do find it concerning their full package of 6 sites, expensive merchant facility and tool kit but we each have our own personal responsibility that comes with our free societies. I think there would be a higher rate of failure than success for that package because of what it takes to make it happen but that is true for small business start ups as well.
Anyway, I'm off to find ways to build traffic! Thanks for all your help, I have enjoyed this discussion and the ideas and care shown.
I hope we all have heaps of wonderful success with our online endeavours!