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Old 28th February 2005, 12:26 PM   #1
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Post Latest Search Engine Usage Stats Released!

Will this Change your Optimization Priorities?




http://biz.yahoo.com/prnews/050228/sfm063_1.html
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<pre>  Table 1: Top 3 Search Engines Ranked by Percent of Searchers Who Also Used
Another Top 3 Search Engine, January 2005, U.S., Home & Work
    ___________________________________________________________________________________________________________________________
                                        Unique Searchers
                                                Who Also  Percent of Users
                                            Used Another     Who Also Used
                          Total Unique      Top 3 Search     Another Top 3
     Search Engine     Searchers* (000)      Engine (000)     Search Engine
_________________________________________________________________________
     Google Search              70,998            41,267               58%
    _________________________________________________________________________
     Yahoo! Search              46,774            33,099               71%
    _________________________________________________________________________
     MSN Search                 40,250            28,021               70%
    _________________________________________________________________________




 Table 2: Overlap of Searchers at Top 3 Search Engines, January 2005, U.S.,
Home & Work
    _________________________________________________________________________
     Search Overlap       Google Search     Yahoo! Search        MSN Search
    _________________________________________________________________________
     Google, Yahoo! Only            26%               39%               N/A
    _________________________________________________________________________
     Google, MSN Only               19%               N/A               33%
    _________________________________________________________________________
     Yahoo!, MSN Only               N/A               11%               13%
    _________________________________________________________________________
     Google, Yahoo!, MSN            14%               21%               24%
    _________________________________________________________________________
     Percent of Users Who Used
      Another Top 3 Search Engine   58%               71%               70%
    _________________________________________________________________________

    Source:  Nielsen//NetRatings MegaView Search, February 2005






_______________________________________________________-

 Table 3: Top Search Engines by Search Share, January 2005, U.S., Home &
Work
    _________________________________________________________________________
     Search Engine           Searches* (000)        Share of Total Searches
    _________________________________________________________________________
     Google Search                 1,923,153                            47%
    _________________________________________________________________________
     Yahoo! Search                   868,174                            21%
    _________________________________________________________________________
     MSN Search                      523,188                            13%
    _________________________________________________________________________
     Total                         4,085,880                             --
    _________________________________________________________________________











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Old 28th February 2005, 05:08 PM   #2
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No. Why should it?

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