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Old 2nd January 2017, 04:37 PM   #1
AngelBiz
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Join Date: May 2010
Location: Detroit, MI
Posts: 922
Default Why Branded Merchandise Should Be Part Of Your Long-term Strategy

We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

Creating a Lasting Impression
PPAI’s research survey shows that 62% of people remember the name and colours of a company that offered them promotional goodies. Promotional products are great at serving as reminders of the brand. Customer loyalty and improved customer relations can result from the genius use of such promotional gifts. It creates an urgent appreciation and gratitude that creates a positive association. When you include your contact details on the product, customers are more likely to call you as you are easy to reach and they do not want to brain storm for comparative services.

Read more - http://www.smallbizviewpoints.com/20...term-strategy/

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