Is Cost Reduction Important To Small Business Owners?
I have been writing about small business marketing and internet marketing for several years now and I would like to create an information product to sell.
While a marketing product would seem the most likely way to go, cost reduction seems like an area that not many people have addressed. This was an area that I was very good at in my "prior life" at Coca-Cola before starting my own business. But what worries me about that topic is it doesn't seem to be that important to small business owners. At least from what I have seen in forums and blogs.
Is cost reduction important to small business owners? I appreciate your feedback.