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Old 21st April 2008, 04:19 PM   #11
JackieHFS
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Default Thanks for all your kind words

Thanks for your kind words regarding the trade show/expo post. You all gave me great ideas, I hoped my summary would help many others too especially those new to a trade show. We are still working many contacts from the New England show and having some success. We actually head to one in Fort Lauderdale May 6th. Hoping to grab another 10 to 20 good prospects out of that one. With hurricane season around the corner, I am hoping we will be on the higher end. Afterall, with our show the middle of March in Boston, we were almost out of the snowy woods by then after an incredilby busy snow season for us and our clients.

Jackie

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Old 22nd April 2008, 01:36 AM   #12
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Quote:
having some success
Good to hear and much deserved!! I admire how you've tackled the challenges along with the effort you've put into things - even when everything hasn't always 'worked'.



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Old 14th May 2008, 12:08 PM   #13
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Great advice to be a sponsor.

As Creative Director of an agency that designs and promotes global summit events for associations, the expo sponsors get a lot of recognition. I end up designing lots of signs that feature different sponsors. Be sure to sponsor early and supply a high-resolution logo. I can't tell you how often people supply low-resolution web logos that just won't look good on large signage.

Another plus to sponsoring I believe you get a directory of EXPO/sponsors and attendees as well. Then you can call on people who did not necessarily stop by your booth.

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Old 25th May 2008, 06:23 AM   #14
Amir W.
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Default

great stuff here. I'm still grapling with how effective the giveaway promotional items are. Big businesses give them away like crazy, but it's all about branding, and they can afford it. For a small business on a tight budget, these items can get expensive.

I always have a bowl of chocolate at my booth - who doesn't like chocolate? People always stop by, and then I have a reason to start talking to them.

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Old 1st June 2008, 09:49 AM   #15
JackieHFS
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Default give aways

Amir,

I agree on the give aways. I think we did fairly well price wise on our items and tried to keep to a small budget but have something that could be useful too.

We also had chocolates on the table and that had some stop by too.

Jackie

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Old 11th September 2008, 08:50 PM   #16
fred22193
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Default Trade show

Excellent work Jackie!!

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Old 14th September 2008, 04:29 PM   #17
simonr
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Good stuff and thank you for taking the time to write it up. Seems to me that the hard one is designing an (instantly) attractive stand.... how did you do that bit?

S

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Old 15th September 2008, 07:49 PM   #18
JackieHFS
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Default Attractive booth

Simonr,

I designed a banner using pix from our Florida vacation as a background with our company name and Accurate Weather without the Hype! as the tag line. We had another banner above our booth with name and logo. The we used a large 32" TV monitor to run Live radar loops (and we had a rain/snow/ice event in the Northeast at the time) and also rain footage of severe wx - hurricanes, snowstorms, tornados..... We also blew up 3 of our client testimonials and had them framed around our booth and then of course our very colorful brochures and hand outs. I though our booth was clean, neat not cluttered! Had many just stopping in with the weather video and live radar loops. Hoping we will sign of few more that we met this fall as we head back into that season.

Jackie

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Old 22nd September 2008, 06:49 AM   #19
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Great info. Thanks)

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Old 6th March 2009, 05:56 PM   #20
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This is very helpful! Great detail!! I love it!!

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