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Old 27th October 2010, 07:45 AM   #31
mikeallen50
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Thanks for this informative article

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Old 31st October 2010, 06:17 PM   #32
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Quote:
Originally Posted by kendvp View Post
What about hidden text? My business is a service that only deals with people locally. So I was thinking of using the names of all the surrounding cities in my area and putting them into hidden text on my web page. That way when someone enters the name of their town, plus the service they are looking for (I do residential remodeling). The name of that town in hidden text should pick up on that search. I don't see anything wrong with doing that, so I wonder if Google would consider it unethical.
I too run a local business. I wouldn't do the hidden text approach because if you are found out by the search engines (it's only a matter of time), you could face some trouble.

But, I appreciate your idea. In fact, here's what I do to target about 10 towns. I place in my website footer a statement such as "Serving ... list all the towns". My footer shows up on every page and it's not hidden. I'm simply informing website visitors who I serve.

Then, I wrote a ton of posts using my keywords for my business/industry and targeting one of about 10 towns I serve. Here's how I formatted my posts:

Title: Keyword
Sub-title: Serving TOWN I'M TARGETING

Then in the post I make sure a pepper the keyword and targeted town including some headings (h2 and h3 tags).

In fact, I ensure I include a targeted town in every page and post on my site.

Take a little time mapping out your keywords and link them to your targeted towns. Then add a ton of content. This approach works incredibly well for me.

I then get one-way inbound links to each post with my keyword and town in the anchor text. The result is many posts are ranking in the top spot for searches for my line of business and town.

With respect to the OP, I'm wondering what you mean by mini-sites or microsites? I agree mirror sites are spam; however, if you create a microsite with unique, focused content on a sub-area of your business, I don't believe that would constitute spam. However, maybe I misunderstand your definition of a mirror site.

Anyway, great topic.

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Old 28th May 2013, 11:51 PM   #33
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Very informative post. I didn't know few things like:
• Hidden text
• Gibberish
• Page Swapping (bait &switch)
• Typo spam and cyber squatting

Thank you so much for such posts.

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Old 29th May 2013, 01:15 AM   #34
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Some of SEO specialists thought that their techniques are White Hat. But are actually Black Hat. Example: Too many inbound links, no matter how sound is the intention of the SEO worker, can send a red flag to Google. That's why there's a need to balance your link submissions in a day.

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Old 29th May 2013, 07:20 AM   #35
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Well well the recent Google Penguin 2.0 has a lot to do with the spamming thing. The prime focus are the sites with better in there Domain Authority would be better and the algo is going to delve into more depth to prevent spam.

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Old 31st May 2013, 07:02 AM   #36
Maria John
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Hi!
This is really a nice post..
And i think that it helps all of us and prevent the spammers to do something wrong because it will really hurt them in future..

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Old 31st May 2013, 07:37 AM   #37
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Wink Spamdexing

Search engine spamming,otherwise known as spamdexing,is a deliberate and dishonest practice that modifies webpages to increase their chances of being placed close to the beginning of search engine results or to influence the category to which the page is assigned in a dishonest manner.
Spamdexing refers exclusively to practices that are dishonest and mislead search and indexing programs to give a page a ranking it does not deserve (black hat SEO).
Many types of search engine spamming exist and they are better classified into content spam or link spam.
Content spamming could involve hidden/invisible text,keyword stuffing,meta-tag stuffing,article spinning,doorway pages or scraper sites.
Link spamming,on the other hand,could involve hidden links,link farms,page hijacking,link-building software,sybil attack,spam blogs among others.

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Old 9th April 2014, 05:15 AM   #38
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Quote:
Originally Posted by FL Management View Post
There are overall sixteen tactics that are considered search engine spam. These techniques are:

• Keywords unrelated to site
• Redirects
• Keyword stuffing
• Mirror/duplicate content
• Tiny Text
• Doorway pages
• Link Farms
• Cloaking
• Keyword stacking
• Gibberish
• Hidden text
• Domain Spam
• Hidden links
• Mini/micro-sites
• Page Swapping (bait &switch)
• Typo spam and cyber squatting

Spamming Techniques

Invisible Text: Hiding keywords by using the same color font and background is one of the oldest tricks in the spammers' book. These days, it's also one of the most easily detected by search engines

Keyword Stuffing: Repeating keywords over and over again, usually at the bottom of the page (tailing) in tiny font or within Meta tags or other hidden tags.

Unrelated Keywords: Never use popular keywords that do not apply to your site's content. You might be able to trick a few people searching for such words into clicking at your link, but they will quickly leave your site when they see you have no info on the topic they were originally searching for. If you have a site about Medical Science and your keywords include "Shahrukh Khan" and "Britney Spears”, that would be considered unrelated keywords.

Hidden Tags: The use of keywords in hidden HTML tags like comment tags, style tags, http-equiv tags, hidden value tags, alt tags, font tags, author tags, option tags, no-frames tags (on sites not using frames).

Duplicate Sites: Content duplication is considered to be search engine spamming also. Sometimes what people do is, they copy the content and name the site differently. But search engines can find it easily and they mark it as a spam. Don't duplicate a web page or doorway page, give them different names, and submit them all. Mirror pages are regarded as spam by all search engines and directories.

Link Farms: Link farm is a network of pages on one or more Web sites heavily cross-linked with each other, with the sole intention of improving the search engine ranking of those pages and sites.

Many search engines consider the use of link farms or reciprocal link generators as spam. Several search engines are known to kick out sites that participate in any link exchange program that artificially boosts link popularity.

Links can be used to deliver both types of search engine spam, i.e. both content spam and Meta spam.

Link content spam: When a link exists on a page A to page B only to affect the hub component of page A or the authority component of page B, that is an example of content spam on page A. Page B is not spamming at all. Page A should receive a spam penalty. Without further evidence, page B should not receive a penalty.

Link Meta spam: When the anchor text or title text of a link either mis-describes the link target, or describes the link target using incoherent language, that is an example of link Meta spam.

Repetitive Submitting: Each search engine has its own limits on how many pages can be submitted and how often. Do not submit the same page more than once a month to the same search engine and don't submit too many pages each day. Never submit doorways to directories.

Redirects: Do not list sites using URL redirects. These include welcome.to, i.am, go.to, and others. The complete site should be hosted on the same domain as the entry page. An exception may be made for sites that include a remotely hosted chat or message board as long as the bulk of the site is hosted on its own domain. Actually redirecting of page was not developed for spam, but it is becoming popular technique for spamming.

There are many means of redirecting from one Web page to another. Examples of redirection methods are HTTP 300 series redirect response codes, HTTP 400 series error vectors, META REFRESH tags and JavaScript redirects. As studied earlier these are used to move visitor from one page to another without giving them a single second. In this case the page made for search engine is a spam. Everything on it is an example of either content spam or Meta spam.

Alt Text Spamming: Tiny text consists of placing keywords and phrases in the tiniest text imaginable all over your site. Most people can't see them, but spiders can. Alt text spamming is stuffing the alt text tags (for images) with unrelated keywords or phrases.

Doorway Pages: Doorways are pages optimized only for search engine spiders in order to attract more spiders, thus more users. Usually optimized for just one word or phrase and only meant for spiders, not users.

Content Spam: It is possible when different URLs delivers same content i.e. content duplication and same URL can deliver different content as well. Both HTML and HTTP supports it and hence spamming is possible. For example, IMG support and ALT text within HTML means that image-enabled visitors to a URL will see different content to those visitors that, for various reasons, cannot view images. Whether the ability to deliver spam results in the delivery of spam is largely a matter of knowledge and ethics.

Agent based Spam: Agent based delivery is certainly not spam. But it is spam when the use of agent based delivery to identify search engine robots by user agent and deliver unique content to those robots. Since the content is only created for search engines and it is not visible for users, it is always spam.

IP Spam: Identification of search engine robots by IP name or address and delivery of unique content to those robots is considered to be spamming. As in agent based spam, though this technique is also spam when you deliver unique content only to search engines and not the users or visitors.

No Content: If sites do not contain any unique and relevant content to offer visitors, search engines can consider this spam. On that note, illegal content, duplicate content and sites consisting of large affiliate links are also considered to be of low value to search engine relevancy.

Meta Spam: Meta data is data that describes a resource. Meta spam is data that mis-describes a resource or describes a resource incoherently in order to manipulate a search engine's relevancy calculations.

Think again about the ALT tag. Not only does it provide content for a HTML resource, it also provides a description of an image resource. In this description capacity, to mis-describe an image or to describe it incoherently is Meta-spam. Perhaps the best examples of Meta spam at present can be found in the <head> section of HTML pages. Remember though, it’s only spam if it is done purely for search engine relevancy gain.

Meta spam is more abstract than content spam. Rather than discuss it in abstract terms, we will take some examples from HTML and XML/RDF in order to illustrate Meta spam and where it differs from and crosses with content spam. Generally, anything within the section of an HTML document, or anything within the section that describes another resource, can be subverted to deliver Meta spam.

To make sure you are not spamming, you need to check a few things. First and foremost you should know whether your content is really valuable for your customers and visitors or not. Try and make websites according to user’s tests and preferences. Always remember that, Internet users are information seekers and they want the latest content all the time. Think and build a site as if there are no search engines and avoid automated pages. Google and many other search engines do not index auto generated pages.
I was not aware of some of the spamming techniques discussed above like Doorway Pages, Link Farm, etc.

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Old 10th April 2014, 04:51 AM   #39
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You explained very well. This is really great but we can add 2 to 3 points more to this

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Old 11th April 2014, 06:30 AM   #40
patriciakramer
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Thanks for the advice its very useful for all SEO.

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