Good afternoon, everybody. Shawn from North Country Design
here. I wanted to talk to you today about a very easy way to help you design, manage your web site and increase your sites SEO performance by using the Joomla CMS system to design and manage your small business web site.
Let me start by answering some of the more basic questions I typically get:
1) What is Joomla CMS?
Joomla is a C
ystem or CMS. When designing web sites for my clients I never use anything other than Joomla. I find it to be professional, feature-rich, there are many free modules available to help simplify your life and improve the user experience. Photo galleries, slide shows, easy solutions for everyday tasks.
2) How much does it cost?
Joomla CMS is open source and 100% free of charge. You'll still have to pay for web hosting (1and1.com is a decent, cheap host in my opinion) but you'll never have to pay to have someone else manage your web site again! Joomla's back-end administration tools can be learned by anybody in less than a few hours. I meet small business owners all the time who are amazed at how many options they have tried before making the jump to Joomla.
3) How Does Joomla Make Help Me With SEO?
By design, web site CMS systems are meant to make -everything- easier. There are a few ways that Joomla helps with your SEO. There are modules available that help you:
Manage Meta Data
- A popular module I use tells me which articles I have not yet entered meta-data information for. These are the keywords that are associated with each article that helps the search engines know what the content is associated with. Easy to use and a time saver!
- these modules automatically notify a number of blog search engines on your behalf, such as Pingomatic, Technoratic, etc. This ping means your updates show up on the index of these websites and because Google crawls these services very frequently you often have your new content indexed in minutes. - A great way to get yourself more traffic!
4) Sounds like a lot of work. How long does this take?
Register your URL @ GoDaddy (or whomever you use for domain reg) = 10 minutes.
Select a web host and signup for a monthly service = 10 minutes.
Install Joomla = AutoInstaller ... 10 minutes.
Select a Joomla Template (Depends on how picky you are!)
Install a Joomla Template ... 2 minutes.
Learning how to build your menu navigation & articles = 2 hours.
Creating your content and starting your own site = as much time as you want to put into it.
Installing Modules for SEO - 1 minute.
Configuring Modules for SEO - 5 minutes.
These are honest numbers. Everyone learns at a different pace - however working with a professional that can coach you will speed up the process.
I'll be happy to answer any questions that you might have in replies to this thread.